Khaberni - The British Financial Times, one of the leading global economic and travel newspapers, has shone a spotlight on Yarmouk Lodge (Yarmouk Lodge) in the Yarmouk Forest Reserve in the north of the kingdom, considering it to reveal a new and different aspect of the Jordanian tourism product, away from the stereotypical image associated with traditional heritage tourism.
In an extensive report published in the travel supplement, the newspaper confirmed that the lodge represents an advanced model of sustainable environmental tourism, in partnership between the Jordanian EcoHotels company and the Royal Society for the Conservation of Nature, reflecting a strategic direction towards diversifying the tourist experience in the kingdom and enhancing the concept of community tourism.
The report indicated that the project, located in Umm Qais in the northwest of Jordan, includes 30 accommodation units designed in an architectural style harmonious with the surrounding nature, designed by Jordanian architect Ammar Khammash, which preserves the environmental and visual identity of the region and enhances the integration of the construction with the natural landscape.
The newspaper also highlighted tourist experiences linked to the local community, through cooperation with initiatives that support artisans and small business owners, in addition to traditional cooking experiences, beekeeping, and environmental trails like the Jordan Trail, which contribute to creating job opportunities and enhancing economic development for surrounding communities.
The report emphasized that northern Jordan, with its green nature, environmental diversity, and stunning views, possesses the elements to qualify it as a complete tourist destination in itself, and not just a stop within a conventional tourist itinerary. It also mentioned the importance of linking the green mountainous experience and valleys in the north, with the desert experience and natural reserves in the south, such as Feynan, Petra, and Wadi Rum, to offer a diverse and integrated tourism product that combines forests, mountains, valleys, and deserts.
It is noted that the Tourism Promotion Authority is increasingly focusing on promoting natural and green tourism, in light of the growing global demand for adventure tourism and nature trails, due to their role in supporting the sustainability of natural and heritage reserves, preserving biodiversity, and enhancing local development.
This international media attention comes at a time when Jordanian tourism is experiencing sustainable growth as a leading destination for green, natural, and adventure tourism, reflecting a growing confidence in the national tourism product and its diversity, and enhancing Jordan's position as a safe destination rich in natural, heritage, and human experiences.
