Khaberni - Samsung Electronics revealed its futuristic vision for artificial intelligence under the slogan "Your Companion in an AI-Enhanced Life," at the "The First Look" event held at the Latour Hall at Wynn Las Vegas Hotel. Samsung offered visitors an interactive tour demonstrating how artificial intelligence can enhance well-being and comfort in daily life as well as support health and safety.
The Samsung Newsroom explored the exhibition and highlighted Samsung's artificial intelligence experiences in entertainment, home, and care.
AI Gallery: The Convergence of Art and Intelligence
The AI Gallery welcomed visitors with iconic artworks from both East and West, featuring Vincent van Gogh’s 'Starry Night Over the Rhone', alongside selections from the Lee Kun-hee Collection, donated by Samsung's late chairman to public institutions and available through the Samsung Art Store, including 'Serenity After Rain on Mt. Inwang' by Jeong Seon and 'The Sun, Moon and Five Peaks' from the Joseon Dynasty.
The 'Entertainment Companion' Area.. Immersive Audio and Visual Experiences
The largest section of the exhibition, the "Entertainment Companion," featured a wide range of visual display solutions and advanced audio products. The first launch of the 130-inch Micro RGB TV by Samsung, which won the best innovation award at the 2026 Consumer Electronics Show Innovation Awards, was a highlight of the exhibition.
The Vision AI technology highlighted the Micro RGB TV, explaining how it interacts with it hands-free. By voice commands, visitors were able to access sports predictions, search for recipes, or play music, exemplifying how the TV acts as a true "entertainment companion."
In addition to innovation, this year's lineup emphasized a sophisticated design philosophy blending simplicity and elegance. Notable innovations included the Music Studio 5 and Music Studio 7, Wi-Fi-enabled speakers developed in collaboration with French designer Erwan Bouroullec; the artificial intelligence supported AI Beauty Mirror offering a personalized care experience; the Sound Tower with enhanced lighting for sports viewing; and the Transparent Micro LED which reinvents the charm of classic vinyl records within a contemporary audio-visual design.
The experience concluded with the Spatial Signage display, an interactive display system that moves visitor images in real-time, combining two-dimensional visual accuracy with three-dimensional imaging depth.
The 'Home Life Companion' Area.. Less Household Work, More Freedom
The "Home Life Companion" area presented a vision for the evolution of Samsung's home appliances, aimed at reducing household chores to enhance comfort.
At the entrance of the area, three leading smart home appliances from Samsung were displayed, the Bespoke AI Refrigerator Family Hub with a 32-inch display, the Bespoke AI Laundry Combo, and the Bespoke AI Jet Bot Combo, demonstrating how cameras, screens, and voice interaction support daily life, in an integrated "Home Life Companion" experience.
The home appliances highlighted smarter food management using AI Vision technology, and hands-free controls through voice recognition, offering greater freedom in the kitchen.
The North American custom kitchen package, exhibited to the public for the first time at the show, also drew visitor interest.
The exhibition demonstrated that a smart home that reduces household chores is now within reach, focusing on enhanced connectivity between washers, dryers, and clothing care systems, alongside advancements in AI capabilities for cleaning robots.
The 'Care Companion' Area.. A Safer, Healthier Everyday Life
In the Care Companion area, visitors discovered how the latest Galaxy devices, including the new Galaxy Z TriFold, connect mobile phones and wearable devices with household appliances to form an integrated smart life hub.
This area showed how Samsung Health continues to improve sleep environments through control of air conditioners, air purifiers, lighting, and sensors. A brain health training program was also displayed for users interested in cognitive health. The health platform's features also include health index analysis across connected devices to help recognize potential signs of chronic conditions, alongside exercise and sleep guidance, and dietary recommendations based on refrigerator contents.
Samsung also highlighted its approach to care through a pet care system that helps identify potential health issues in pets, along with home care services like SmartThings Safe, which can request emergency assistance in critical situations.
Maxence Fleury, a digital content creator from Los Angeles, said: "What amazed me is how interconnected everything is. The exhibition clearly showed how the ecosystem is expanding and the impact it is making."
Lucy Hedges, host of The Travel Show on the BBC from the United Kingdom, said: "Samsung did not disappoint us. What I loved the most is how naturally artificial intelligence blends into daily life, and the role these connected products play in making users' lives easier and more comfortable."
This year's The First Look exhibition presented a broader and more advanced range of artificial intelligence products and experiences than ever before. Samsung's vision for artificial intelligence, as a reliable companion in daily life, promises a future full of innovations that we look forward to seeing in the coming years.
