Khaberni - In appreciation of mothers' efforts, Samsung Electronics Levant launched its annual Mother's Day campaign under the slogan "Gift her peace of mind with Samsung AI", introducing solutions that redefine the home experience through the integrated AI ecosystem included in Samsung products involved in the campaign, from a selected range of digital home appliances and televisions, which support mothers and grant them more space for control and organization, making comfort a natural part of their daily lives.
Through the campaign, which continues until March 22, the company offers its customers the opportunity to make innovation the perfect and most valuable gift this year, with the opportunity to benefit from discounts up to 50% when purchasing from any of its showrooms or official agents' showrooms, and authorized distributors across the kingdom, in addition to enjoying many additional benefits when purchasing from the Samsung eStore, including an additional 1% discount on the purchase value as reward points, along with many exclusive benefits such as free delivery and installation, and more.
The company offers its discounts on a wide range of refrigerators, freezers, washing machines, dishwashers, dryers in various sizes and capacities, along with vacuum cleaners and robotic vacuum cleaners and microwave ovens, as well as The Frame and Crystal UHD 4K, QLED 4K, Neo QLED, and OLED 4K TVs ranging from 65-98 inches, to enable mothers to manage household tasks easily and smoothly, and to enjoy quality time with the family with utmost flexibility.
The company embodies its smart support for the mother through the AI Wash technology in washing machines, where the weight and type of fabrics and the level of dirt are analyzed to adjust the amount of water, detergent, and washing time accurately, which simplifies the steps and provides perfect results with energy-saving performance, against strong cleaning at multiple angles with intelligent control in dishwashers. In dryers, the power of support offered by artificial intelligence is highlighted through smart sensors that automatically adjust the drying time and temperature.
In refrigerators, characterized by practical capacities and flexible internal organization, and noted for their ability to reduce energy consumption and keep food fresh for longer and prevent mixing of odors, peace of mind is manifested through various technologies and applications, most notably the Food Manager application, which transforms the management of home supplies into a more organized and intelligent experience by tracking available ingredients, suggesting suitable recipes, and assisting in planning daily meals easily, in addition to controlling smart devices, especially in Family Hub refrigerators, which serve as an advanced interactive center.
In the vacuum category, intelligence makes a difference every day with sensing technologies that provide high cleaning performance with powerful suction without the need for consuming bags in some models, apart from effective steam mopping with minimal manual intervention thanks to the ability to determine paths, clearly reflecting Samsung's commitment to transforming the home into a more efficient and comfortable space, especially with large-capacity microwave ovens that feature even heat distribution for faster and more efficient cooking.
In the television category, the company provides an opportunity for mothers to have more time for themselves, with a smarter viewing experience through several technologies, most notably Vision AI which enhances picture and sound quality and adapts to the surrounding environment and usage preferences.
Enriching the campaign, customers can look forward to draws, valuable prizes, and shopping vouchers whether purchasing from showrooms or via the online store, which offers exclusive gifts to its members, making the shopping experience more enjoyable and beneficial.
The company unveiled its campaign through a teaser video that sent a message of appreciation to mothers, as well as emphasized the importance of supporting them in all aspects of daily life. The company will expand its campaign in the media through the airwaves of many local radio stations speaking both Arabic and English, and through social media platforms where it collaborates with a selection of content creators in the region including Zainab Al Hashemi, the Shashtari brothers, and Saad Shamout, to present inspiring content to transform technology into a daily partner for mothers.
