Umniah, a company within Beyon, has announced the appointment of two new executives within its plan to strengthen its leadership capabilities and promote its updated strategy following the launch of its new corporate identity. In this regard, Youssef Sater has been appointed as the Chief Technology Officer, and Dina Dawood as the Executive Director of Branding and Corporate Communications. This step comes within the framework of Umniah's commitment to developing its executive system and expanding its readiness as a modern digital telecommunications company focused on innovation and advanced technologies.
Dina Dawood is a prominent leader in corporate communications and brand management, with over twenty years of experience in the telecommunications, energy, consulting, non-profit, and luxury retail sectors. Throughout her career, she has excelled in developing integrated strategies that make a tangible difference in the market, whether through building brands, launching new products, protecting corporate reputation, or enhancing its presence. Dina is known for her vision that combines creativity and strategic thinking, making her a valuable addition to the Umniah team in its journey towards digital transformation and institutional excellence.
Youssef Sater is considered one of the leading technical leaders in the telecommunications and information technology sector, with over two decades of experience in building and developing digital infrastructure and leading technological transformation initiatives in various markets. Known for his futuristic vision and ability to combine innovation with operational efficiency, he leads in Umniah the efforts to update and develop the network and digital structure to ensure the delivery of advanced and secure digital experiences that reflect the company's commitment to excellence and quality. He also focuses on accelerating the shift towards next-generation technologies and the integration of digital systems, thereby reinforcing Umniah's position as a telecommunications company at the forefront of technical development in Jordan and the region.
Faisal Al-Jalahma, CEO of Umniah:
“These appointments reflect our vision to attract leadership talents capable of supporting the next phase of Umniah's journey following the launch of its new identity, and enhancing our progress as a modern digital telecommunications company leading innovation with confidence and clarity. Competent leadership and qualified teams are fundamental in building an institution capable of change, and making a real and sustainable impact in the telecommunications sector."
On her part, Diana Sa'idi, Executive Director of Human Resources and Corporate Affairs, confirmed that "attracting these competencies embodies Umniah's commitment to establishing a culture that relies on developing leadership and empowering talents, and believing that the strength of institutions is built from teams capable of leading change and executing strategy with confidence and effectiveness, in line with the directions of the new corporate identity."
These appointments mark a new step in Umniah's journey to consolidate its status as a modern digital telecommunications company, supporting the orientation towards a more connected and innovative future, thus enhancing the company's role in contributing to the development of the digital landscape in Jordan and moving it towards more advanced and modern horizons.
