Amid regional crises and global economic fluctuations, despite repeated official statements about the existence of secure food and energy reserves, and that the government will not fully transfer the economic impact of the war's consequences in the region to the citizen, a phenomenon emerged in the Jordanian market of some rushing to buy food goods and energy sources. This phenomenon may initially be interpreted as impulsive behavior reflecting anxiety or uncertainty. However, a deeper economic reading of this phenomenon reveals a completely different dimension; it is not just an emotional reaction, but a clear expression of advanced societal awareness of risks, and a rational attempt to secure basic needs in an unstable environment.
The rush, at its core, is not a problem, but an indicator. An indicator of the existence of latent demand for food and energy security, and an indicator that the Jordanian citizen is prepared to bear the cost of this security individually when they feel the absence of adequate guarantees on a macro level. Herein lies the opportunity that often goes overlooked in the public discourse: how can we transform this scattered individual behavior into an organized national project?
International experiences provide a clear answer. Throughout history, moments of public anxiety were not just passing crises but often the starting point for major strategic transformations. In the United Kingdom during World War II, the fear of food shortage led to the launch of the "Dig for Victory" campaign, where home gardens were turned into food production spaces, and citizens participated directly in enhancing national food security. In the United States, the public anxiety during the same period was turned into an effective financing tool through War Bonds, which enabled the government to mobilize local resources to support the economy and the national effort.
In Japan, the 1973 oil crisis marked a turning point, leading to a comprehensive restructuring of energy policies, making Japan one of the most energy-efficient countries. In Singapore, which relies heavily on imports, concerns that emerged during the COVID-19 pandemic were invested in launching the "30×30" strategy, aimed at achieving greater food self-sufficiency through technology and urban agriculture.
These models affirm a fundamental truth: public anxiety, when properly directed, can transform from a burden into a strategic asset. Instead of remaining individual behavior that pressures the markets, it can become a basis for financing major national projects in the fields of food and energy. The citizen looking to store their needs is also ready to invest in sustainable solutions if given the appropriate tools.
Thus, there arises the need to launch an integrated national project for food and energy security in Jordan, based on mobilizing local resources, whether through national investment funds, targeted financing tools for individuals, or effective partnerships with the private sector. Such a project is not limited to securing supplies but extends to enhancing economic independence, creating job opportunities, and stimulating innovation in the fields of agriculture and energy.
While we are busy analyzing rapid developments in the region and the world, it is essential not to overlook our internal priorities. Building self-capacity is no longer an option, but a strategic necessity in a world where risks are increasing and crises are accelerating. Economies that possess clear national projects are capable of resilience and adaptation, while economies that rely on reactions remain vulnerable to fluctuations.
In this context, His Majesty King Abdullah II bin Al-Hussein has repeatedly emphasized on several occasions that food security is a global priority, emphasizing that countries cannot succeed without securing their basic needs, and that ignoring escalating risk indicators is no longer an option. His Majesty also warned that food security will be one of the most significant challenges in the coming period, calling at the same time to transform challenges into opportunities. This royal vision directly intersects with what we witness today from societal behavior seeking to secure food and energy, which can form the basis for launching a national project that enhances Jordan's ability to face crises.
Ultimately, it can be said that the rush we witnessed should not be read as a sign of weakness, but as a latent opportunity. An opportunity to rethink our economic model, and an opportunity to build a national project that enhances our food and energy security, transforms anxiety into strength, and the challenge into achievement.
