Khaberni - ChatGPT, powered by artificial intelligence, announced the launch of a new in-conversation advertising system, which represents a significant shift in the digital marketing world.
This system allows brands to reach customers at the moment they are most ready to engage or make a purchase, rather than relying on traditional methods based on keywords or social networks.
The ad appears in the context of the conversation itself in a way that considers the user experience and directly benefits from the searcher's intent, representing a radical transformation in how users are introduced to products and services.
Millions of companies and individuals use ChatGPT daily, allowing these interactive advertisements to reach a wide and diverse audience, and giving marketers the opportunity to benefit from real-time user interaction to achieve their marketing goals more accurately and effectively.
This system is an important step towards developing digital advertisements to become smarter and more suitable for the interests and behaviors of users, reflecting the growing trend towards integrating artificial intelligence into modern marketing strategies.
Interactive Advertising
The new advertising system relies on what is known as Conversational Advertising, where ads appear at the end of the responses that ChatGPT provides to the user.
These ads come as paid content and are not part of the artificial intelligence response itself, which distinguishes them from traditional ads.
The main feature here is that the focus is no longer on clicks but on results within the context of the dialogue itself, meaning brands do not pay for page visits but for their appearance at the moment the user is in a decision-making or solution-seeking mode, making the ad more effective and impactful.
With more than 800 million active users weekly, this approach has strategic importance for companies looking to improve the outcomes of their advertising campaigns through artificial intelligence platforms.
Important Shift
The fundamental differences between advertisements within ChatGPT and traditional digital advertisements include several points, such as the ads appearing after providing a useful answer to the user, making them part of the decision-making journey.
OpenAI itself ensures that it will not sell user conversations to advertisers, and will only show ads in contexts that do not involve sensitive topics such as health or politics.
Opportunities and Challenges
Incorporating ads within ChatGPT indicates that companies are no longer buying clicks, but rather outcomes within the dialogue itself, a new model that requires advanced marketing strategies focused on the answers that users seek within the conversation, not just keywords on search engines.
This shift means that high-quality content clearly tailored for artificial intelligence becomes more valuable than traditional promotional campaigns, as it increases the chances for brands to appear within ChatGPT's own responses, instead of just links listed in search results.
