Khaberni - Amidst the digital transformation phase that Jordan is experiencing, the role of youth emerges as a fundamental pillar in the modernization and development process. Jordanian youth make up the largest segment of the society, possessing the knowledge, awareness, and energy that enable them to induce substantial change across various fields of public work.
The royal vision clearly underscores this role, as His Majesty King Abdullah II emphasized:
"Youth are our true wealth, and with them, nations are built and rise."
His Royal Highness Crown Prince Hussein bin Abdullah II also expressed their importance by stating:
"Youth are the inexhaustible energy of the nation, capable of transforming challenges into opportunities and accomplishments into reality."
These directions reflect a deep understanding that youth empowerment is no longer optional, but a national necessity to ensure the continuation of Jordan's political and economic modernization.
Youth and public work: required presence, not just symbolic representation
Jordan now realizes that involving youth in public bodies, unions, federations, and sectoral committees contributes to the renewal of blood, performance improvement, and the surpassing of traditional management styles.
The youthful role is evident in:
•Introducing new visions that resonate with technological advancements and contemporary needs.
•Enhancing transparency and approaching societal issues in a realistic language.
•Creating innovative solutions based on modern knowledge and skills.
These advantages make youth a vital element in decision-making and in steering the institutional work compass toward the future.
Tourism... The sector awaiting the energy of youth
The tourism sector is one of the most important pillars of the national economy, and one that greatly requires the competencies of young people capable of effecting change. Experiences have shown that youth are the most capable of:
•Leading digital transformation in tourism through artificial intelligence tools and e-marketing.
•Reformulating Jordan's national narrative and presenting it to the world anew.
•Developing innovative tourism experiences that enhance Jordan's competitive position on the global tourism map.
•Supporting community tourism and linking the local community with the returns of development.
In this context, youth represent Jordan's forefront to visitors, and the primary source of first impressions about the beauty of the place and its people.
Institutional responsibility towards youth
To maximize youth's role in public work, especially within the tourism sector, a supporting system led by:
•Ministries and government institutions.
•Universities and specialized training centers.
•Sectoral associations and professional unions.
•National initiatives and empowerment programs.
This course requires providing quality training, offering opportunities, embracing entrepreneurial ideas, and supporting effective youth engagement in managing public portfolios, especially in the ready-to-grow tourism sector.
In conclusion
Empowering Jordanian youth and involving them in public work constitutes one of the pillars of national resurgence, paving the way for building more efficient institutions and enhancing capability to keep pace with the future.
Especially in the tourism sector, the need for youthful thinking is more urgent than ever; global competition in tourism is no longer based solely on attributes but on innovation, skills, and the ability to construct a comprehensive tourism experience.
Today's youth are not just latent energy... but true partners in the journey of modernization and a fundamental pillar in elevating Jordan's image and its economic resurgence.
Ibrahim Al Nabali
Tourism Innovation and Development Expert
