Khaberni - Continuing its commitment to supporting and empowering youth, Umniah announced the continuation of its leading annual campaign "Youthful" in its eleventh edition, an initiative aimed at direct communication with university students across the Kingdom.
The new edition coincides with the company's rebranding within the Beyon group, embodying its new vision to be closer to its customers and more interactive with the community, through realistic initiatives that enhance the spirit of participation and support the energies of youth in various provinces.
Launched for the first time in 2014, the campaign is not limited to offering deals, but aims to create meaningful interactive experiences; in addition to promoting a (GSM) telecommunications package specially designed for students including exclusive discounts, "Youthful" focuses on inviting young people to join the Umniah youth team, which offers students an opportunity to actively participate in implementing community initiatives and formulating ideas that represent them, in addition to contributing to the brand's vision and shaping its future initiatives.
Khaldoun Sweidan, CEO of the Commercial Division at Umniah, confirmed that this campaign reflects the company's renewed commitment to the youth, explaining that the goal is not only to offer deals designed for their needs, but also to provide real opportunities for meaningful participation.
Sweidan noted that the continuation of established initiatives like "Youthful" allows students to experience Umniah's new identity, while maintaining strong communication with them, and empowering them to be an active part of the brand's journey, stating that Umniah views the youth as true partners in its journey toward a more connected and innovative future.
It is worth noting that the "Youthful" initiative reaches annually more than 30,000 male and female students and more than 12 universities from various Jordanian universities, through field activities and interactive experiences that reinforce Umniah’s presence among the youth and solidify its position as a leading company in building bridges of communication and community belonging, and enhancing the culture of positive interaction between youth and national institutions.
