Khaberni - Arab Bank, the official banking sponsor of LaLiga in the Middle East and North Africa and the Spanish football league (LaLiga EA Sports), offered one of the most spectacular football viewing experiences in Jordan by hosting the "El Clásico" viewing event at the historic Roman Amphitheatre in Amman, where football fans gathered to watch the thrilling match between Real Madrid and Barcelona.
The event, titled "The Historic El Clásico" presented by LaLiga and Arab Bank, was attended by His Royal Highness Prince Ali bin Al Hussein, president of the Jordan Football Association, along with about three thousand fans.
Through this exclusive event, Arab Bank and LaLiga EA Sports provided a unique experience for football fans, including pre-game entertainment and interactive activities, filling the venue with a vibrant and enthusiastic atmosphere in designated fan interaction areas, which included a variety of activities, adding an extraordinary touch both before and after the game.
Commenting on the event, Maite Ventura, Regional Director of LaLiga in the Middle East and North Africa, said: "The 'Historic El Clásico' in Amman was truly a special experience that highlighted the global passion for LaLiga in this region. Hosting this event at the Roman Amphitheatre, in cooperation with Arab Bank and EA Sports, provided us an opportunity to bring fans closer to the El Clásico atmosphere in a venue that combines the essence of heritage and the spirit of sports, where the energy of the Jordanian fans added an unforgettable touch to the evening."
Blanca Valdevieso, LaLiga's delegate in Jordan, said: "El Clásico is more than just a match; it embodies passion, emotion, and unity inspired by football around the world. Hosting this experience in a historic place like the Roman Amphitheatre, in collaboration with Arab Bank, was truly a special event. The energy of the Jordanian fans and the support of our partners made this event a wonderful celebration of sports and culture."
At the end of the evening, Arab Bank and LaLiga delighted fans with the "Predict the Score" event, where lucky participants were rewarded with exclusive team jerseys and official LaLiga balls, capping off a perfect night filled with football passion and prizes.
The Historic El Clásico viewing event was the biggest of its kind ever in the Middle East and North Africa, featuring the display of the Spanish league cup and interactive fan zones, embodying the night's football passion and unity that brings fans together worldwide.
Through these initiatives, Arab Bank and the Spanish football league will continue to enhance their connection with fans in the region, and build the cultural ties that unite them with football enthusiasts.
LaLiga is the largest football ecosystem in the world. It is a private sporting organization consisting of 20 public limited sports companies/clubs within LaLiga EA Sports and 22 clubs in LaLiga HiperMotion, responsible for organizing national professional football competitions. LaLiga has over 258 million followers worldwide across 16 social media platforms in 20 different languages. Headquartered in Madrid, Spain, it has the widest international network of any sports institution, present in 35 countries through 8 offices. LaLiga conducts its social work through its foundation and was the first professional football league in the world to establish a league for players with mental challenges, called LaLiga Genuine Santander.
