Khaberni - Meta, the owner of the "Facebook" platform, announced on Tuesday a new update to the platform's algorithm aimed at giving users greater control over the short video "Reels" clips that appear to them, adding features powered by artificial intelligence to enhance browsing experience and personalize content.
The update includes extensive improvements in the display of "Reels" clips, where "Facebook" will begin showing more clips customized according to users' interests, along with new features such as AI-powered search suggestions and the Friend Bubbles feature that highlights friends' activity on the platform.
Facilitating the mechanism to hide unwanted clips is one of the new features; users can now directly choose the "Not Interested" option on any "Reels", or report an annoying comment, allowing the algorithm to learn from this interaction and adjust future recommendations accordingly, according to a report published by TechCrunch and viewed by "Al Arabiya Business".
The "Save" feature received an update that allows gathering favorite clips and posts in one place, making it easier to return to them later.
This step comes in response to repeated complaints from users about the appearance of annoying or low-quality content, including clips created randomly or fraudulently by AI tools.
Meta confirmed that the new update will focus on highlighting the freshest content, where the system will display up to 50% more clips that were published on the same day of browsing, to ensure a more immediate and interactive experience.
"Facebook" also added smart search suggestions that appear below "Reels" clips, similar to what is offered by the "TikTok" platform, to help users discover new content related to their interests.
The appearance of "Friend Bubbles" on "Reels" clips and on the homepage is one of the new features, allowing users to see posts or clips that their friends liked, with the possibility of clicking on a friend's picture to start a private conversation with them immediately.
This update is seen as part of Meta's strategy to enhance competition with "TikTok" and "YouTube Shorts", by improving the short video experience and personalizing it based on each user's preferences, with an increasing reliance on artificial intelligence to make content more accurate and interactive.
