Khaberni - The Administration of Reform and Rehabilitation Centers, in cooperation with various government and private entities, launched on Wednesday a marketing campaign titled "Second Chance with a New Spirit" at the King Hussein Club / Jabal Amman to unveil the new marketing identity for the "Made with Determination" project, which specializes in showcasing and marketing the products of the rehabilitation center inmates online, recognized globally as the first business incubator digital within rehabilitation centers.
This event extends the efforts of the Public Security Directorate in updating and developing its reformatory strategy within the rehabilitation centers and enhancing its partnerships with national and charitable institutions to serve this purpose.
The launch of this campaign aims to market the products and handicrafts of the inmates, providing them an opportunity to sell these products, earning financial returns for the inmates, and preparing them for positive reintegration into society after serving their sentences.
The marketing campaign launch was attended by representatives of the partner official and international institutions, as well as a selection of media professionals and marketing experts.
New designs for these products were launched during the campaign; it was also announced that plans are underway to expand into vocational and technical training programs for the inmates and develop the e-commerce platform https://eshop.psd.gov.jo to reach global markets.
During the event, which occurred in effective collaboration with Jordan Post, the Creative Network Company for Capacity Development, Mojood Marketing Company, Impact Step Company, and Craftes Market platform, a special exhibition was set up showcasing a variety of the inmates' products, artistic works, and other creative endeavors.
