Khaberni - Jordan Sira Community has announced a strategic partnership stretching over a full year with the Central Group, for the launch of “The Drive Series” (The Drive Series), as a new chapter within its main platform Sira Talks.
This partnership brings together two parties sharing a single vision, based on the belief that real progress stems from the decisions we make, the insights we gain, and the discussions we engage in.
Sira Talks is part of Sira's annual programs, where it has created an interactive space for community learning, bringing individuals together to share experiences, insights, and practices in a practical and realistic way. Through carefully designed experiences, Sira continues to evolve the concept of learning and communication, with the Central Group joining today to elevate this experience to a new level.
Through “The Drive Series”, the Central Group joins as a long-term strategic partner, contributing to the development and enhancement of the experience. The series will include six dialogue sessions over the year, hosting influential speakers from various sectors, to provide practical insights derived from real experiences, including challenges, decisions, and key milestones that shape the journey of success and professional development.
This partnership reflects a clear alignment in values. The Central Group has not only cemented its position as a leading company in the automotive and mobility solutions sector in Jordan and the region, but also as a leader in attracting talent in Jordan, placing humans at the core of its strategy. Through a corporate culture founded on continuous learning, empowerment, collaboration, and innovation, the group continues to invest in developing its workforce and creating a work environment that enables individuals to grow and lead effectively. This human-centric philosophy aligns with Sira Community’s mission to enhance real growth and build meaningful professional relationships.
Zara Najjar, co-founder of Sira Community, said:
"At Sira, we always strive to create spaces where individuals learn from each other in a realistic and deep manner. This partnership with the Central Group allows us to add a new dimension that enhances the experience of these dialogues and makes their impact more sustainable.”
Yousef Al-Hassan, Director of Human Resources at the Central Group, said:
"At the Central Group, we believe that growth begins with the individual. Our commitment extends beyond business scope, as we focus on building a culture based on learning, curiosity, and meaningful relationships that drive success at both individual and organizational levels. Our partnership with Sira Community reflects our belief in the power of shared experiences and continuous development, and it enhances our role as an institution that enables individuals to thrive.”
As part of this series, the impact of each dialogue session will be expanded through organized outputs that include key ideas presented by the speakers and reflections from the participants, aiming to build integrated knowledge content by the end of the year.
The Central Group's participation reflects a shared commitment to supporting professionals and empowering them to progress with clarity and confidence, alongside enhancing its position as an institution investing in individual development, continuous learning, and building influential professional communities in Jordan and the region.
The first session of “The Drive Series” was held in March in Amman, marking the beginning of a journey that will span the year, with upcoming sessions hosting a selection of influential speakers from various sectors, to provide inspiring insights and experiences that enhance growth and professional development.
