Khaberni - Samsung Electronics has announced its expanded participation in the Mobile World Congress (MWC 2026), which is held at the Fira Gran Via in Barcelona, Spain, from March 2 to March 5. Samsung's participation comes after the notable success of the Galaxy Unpacked event, where it showcases the latest mobile devices and highlights the evolution of the Galaxy AI system, culminating in the reliance on AI agents to deliver more customized and seamless experiences across the Galaxy ecosystem. Samsung also showcases its AI-based innovative solutions in networking, affirming its comprehensive leadership that covers the entire communication ecosystem.
In this context, the Galaxy S26 series emerges as the third generation of Samsung devices equipped with artificial intelligence technologies, which were introduced concurrently with innovative solutions such as the Galaxy Buds4 series, emphasizing the importance of the Galaxy AI feature in providing mobile and wearable devices that meet user needs and enhance their daily experiences.
In a statement on this matter, the CEO and Head of the Device Experience Division at Samsung Electronics, TM Roh, said: "MWC 2026 offers a significant platform to highlight the development achieved by the Galaxy AI system today and its future directions. From the Galaxy S26 series to the advanced devices Galaxy XR and TriFold, we continue to elevate mobile technology with a focus on the user experience across all our innovative solutions."
Galaxy S26 Series: The Latest Mobile Phones Powered by Artificial Intelligence
The Galaxy S26 series offers mobile phones powered by artificial intelligence technologies, characterized by high performance levels and ease of use, where the Galaxy AI feature is dedicated to simplifying daily tasks through understanding user trends, forecasting needs, and taking actions on behalf of the user.
Key Features and Experiences:
- First-of-its-kind integrated Privacy Display technology in the mobile device world enhances the user's ability to control content displayed on their screen, without affecting the viewing experience during daily use.
- Exceptional performance relying on top components in the Galaxy S series, with smooth operation of advanced device capabilities in the background.
- Snapdragon 8 Elite Gen 5 processing chip dedicated to mobile devices gives Galaxy S26 Ultra the best performance in its class.
- An optimized vapor chamber cooling chamber enhances thermal stability in the Galaxy S26 Ultra, which relies on leading artificial intelligence technologies.
- Leading Galaxy camera system: Combines capturing, editing, and sharing photos within a seamless and integrated experience.
- Highest brightness levels among Galaxy device cameras: Galaxy S26 Ultra camera features wide aperture settings for clearer images and richer details in low-light conditions, even when zooming in.
- Advanced Nightography technology for night video shooting: Enhances clarity and vibrancy in low-light conditions with improved noise isolation feature.
- Advanced Super Steady technology for video shooting stabilization: Offers a horizontal stabilization option to produce smooth and stable video clips.
- Photo Assist technology for photo editing support: Allows users to issue voice commands for photo adjustments, such as transforming a daytime scene to nighttime or restoring missing parts of an image element.
- Creative Studio technology for unleashing creative potential: Gives users the ability to transform photos into diverse artistic styles and create custom stickers and wallpapers, providing an experience that combines creativity and customization.
- Proactive and adaptive artificial intelligence experiences make daily tasks easier and more efficient, employing the highest capabilities of AI agents.
- Now Nudge technology delivers smart and immediate suggestions adapting to the context in real-time, such as automatically suggesting photos from the gallery when requested by friends.
- Now Brief technology provides a personal briefing based on the user's daily schedule, displaying relevant content and reminding of important appointments according to user considerations.
- Circle to Search technology offers fast and smooth smart search capability relying on images, exploring several parts of the picture simultaneously.
- Advanced Bixby agent: The latest AI agent allowing easy interaction with Galaxy devices and navigating device settings and adjustments through voice_commands.
- Multiple AI agent options: Allows users to choose AI agents, such as Bixby, Gemini, and Perplexity to simplify daily tasks like conducting searches and coordinating actions between apps on behalf of the user, all through a user-friendly interface.
Enhancing the Experiences Provided by the Galaxy Ecosystem
Samsung's participation in MWC 2026 confirms that deepening integration between its various devices elevates the capabilities of the Galaxy AI ecosystem, enhancing the levels of comfort, continuity, and customization for the user experience.
Key Features of the Ecosystem:
- Offering visitors the opportunity to explore the features of Galaxy AI through AI agents, aiming to enhance user experiences through the Galaxy Buds4 series.
- Providing hands-on demonstrations on the newly released Galaxy Book6 Pro and Galaxy Book6 Ultra devices, aimed at highlighting the power of performance and productivity efficiency.
- Providing advanced artificial intelligence experiences on the Galaxy Tab S11 device, designed to fully leverage the large screen size and multitasking feature.
- Offering health experiences through the Galaxy Watch8 series of smart watches, providing users with more personalized interactive insights and experiences for monitoring running, sleep patterns, and mindfulness practices.
Smart Infrastructure
Samsung expands its AI agent strategy to include smart infrastructure alongside consumer devices, enhancing the scope of its leadership from the world of mobile devices to manufacturing powered by artificial intelligence and connected healthcare. Samsung's initiative, "AI-based factories," aims to accelerate the transition to self-sustained manufacturing supported by artificial intelligence. Starting from its plan to transform all its production facilities around the world into AI-based factories by 2030, the company reveals the significance of integrating AI agents, digital twin technology, and real-time data analysis to.optimize production, develop quality control mechanisms, and enhance operational flexibility.
