Khaberni - Just days after the spread of video clips by Jordanian content creator Wissam Tabeileh about the concept of competitions and prizes, it was revealed that these clips were part of a Ramadan campaign launched by Samex to interact with the audience during the holy month, coinciding with the launch of its new identity.
The campaign is titled “Ask Wissam with Samex”, and it relies on a direct interactive experience on the street, where Wissam appears in a number of public locations, giving participants the opportunity to ask only 3 questions in an attempt to find out what is inside the proposed challenge, in exchange for a chance to win prizes described as valuable and meaningful.
Through this initiative, Samex aims to celebrate Ramadan in a different way, based on direct interaction with the public, and transferring the winning experience from digital content to real-life, within an open Ramadan atmosphere for everyone.
The first events of the campaign are scheduled to launch on Friday and Saturday at City Mall at nine in the evening, with additional tours at other locations to be announced later.
