Khaberni - Umniah company, a Beyon company classified as the best mobile network in Jordan, announced the launch of its annual charity campaign "Amniyat Al-Khair" for the holy month of Ramadan in 2026, which comes this year to solidify the company's strategy in social responsibility after launching its new corporate identity, focusing on institutionalizing volunteering and enhancing sustainable national partnerships.
The company kicked off the campaign by signing a cooperation agreement with "Tkiyet Um Ali" at the company's headquarters, to renew the strategic partnership between the two parties for the ninth consecutive year. This agreement aims to support sustainable poverty alleviation programs in the Kingdom.
The agreement includes Umniah sponsoring a group of indigent families for a full year, by providing monthly food parcels that meet the basic needs of these families. It also includes sponsoring the Iftar meals held by Tkiyet in "Al-Mahatta" area, and carrying out food parcel distribution activities, in addition to organizing specialized volunteering days for the company's employees at Tkiyet’s warehouses, with participation from top players of Al-Wehdat and Al-Faisaly clubs to contribute to the efforts of preparing and packaging food.
In the same context, Umniah announced the continuation of its campaign to support for the second consecutive year, where the support was allocated to distribute breakfast meals in the Gaza Strip, reflecting the inclusiveness of the initiative and its humanitarian impact.
Commenting on the launch of the campaign, Umniah’s CEO Faisal Al-Jalahma said: "The 'Amniyat Al-Khair' campaign in its 2026 edition embodies the company's direction towards establishing a more sustainable and professional community work model, based on building long-term national partnerships, expanding the scope of organized volunteering, and linking social responsibility initiatives with measurable impact that serves community priorities, especially in food security and supporting less fortunate families. This campaign extends Umniah’s social responsibility strategy following the launch of its new corporate identity, reflecting the company's commitment to a proactive and sustainable role in social development."
For her part, Dina Al-Dawoud, Executive Director of Brand and Corporate Communications, stated: "This year’s 'Amniyat Al-Khair' campaign focuses on maximizing community impact through clear programs and reliable partnerships with leading national institutions like Tkiyet Um Ali, along with enhancing the culture of organized volunteer work among the company’s employees. Umniah also ensures, through direct donation channels for its customers, the expansion of community participation and the efficient and transparent delivery of support to the deserving, aligning with the company's new identity and its direction towards a more sustainable and effective social responsibility.
Umniah aims through this comprehensive campaign to enhance its role as an active partner in community development, focusing on strategic axes including local development, humanitarian work, and supporting the resilience of less fortunate families."
In turn, Samer Balqar, General Manager of Tkiyet Um Ali said: "We highly appreciate Umniah's support for Tkiyet Um Ali programs, through sponsoring beneficiary families and ensuring their food needs throughout the year, stemming from their belief that the responsibility of mutual aid is not limited to the month of Ramadan, but extends to secure food stability for the neediest families throughout the year. We take pride in this extended partnership over nine years, which has significantly contributed to our efforts to combat hunger and enhance food security in the Kingdom. We affirm that this model of strategic partnerships between the private sector and national institutions serves as a role model in sustainable humanitarian work."
It should be noted that Umniah has adopted since its establishment the initiative “Amniyat Al-Khair” as the main umbrella under which all the company’s giving programs fall, aiming to support many community and developmental initiatives held throughout the year and contribute to community development.
Currently, Tkiyet Um Ali is providing sustainable food support to 20,000 needy and certified families below the food poverty line in 12 governorates in the Kingdom, through monthly food parcels containing 19 food items that meet the family's nutritional needs monthly and throughout the year.
