Khaberni - Within a few weeks, "Sienna Rose" turned into a musical phenomenon that swept the "Spotify" platform, where three of her calm songs settled within the top 50 lists, and her dreamy song "Into the Blue" surpassed the 5 million listens mark.
As the audience anticipated the emergence of a new global star, "BBC" revealed a shocking surprise: Sienna Rose is not a human being, but merely a "smart algorithm".
Sienna Rose contracted with the American independent recording company "Broke," known for transforming widely famous artists like bbno$ and Ndotz into stars on music charts. If you visit their website, you will not find Rose listed among the artists contracted with them, while the British dance band "Haven" is on the list.
Digital fingerprints behind the melodies
Despite the vocal performance that rivals soul giants like "Nora Jones," "Deezer" revealed "computational fingerprints" and technical errors not audible to the human ear, proving that the music was born through artificial intelligence applications like Suno and Udio.
Deezer indicates that 34% of the songs uploaded on its music streaming platform—about 50,000 songs daily—are generated by artificial intelligence.
Clear evidence that exposed the digital deceit:
Impossibly prolific output: Released 45 songs in just two months, a rate that exceeds even the most creative artists.
Fake images: Her Instagram account (currently disabled) featured blurry lighting and suspicious uniformity, characteristics of smart image generators.
Lack of presence: No concerts, no realistic videos, and no real existence on the ground.
The shock of the audience and the apology of "Selena Gomez"
The deception reached the peak of fame, where the star Selena Gomez used one of "Rose’s" songs as a background for one of her posts, before deleting it after the artist's fake identity was revealed.
The listeners were divided between those enchanted by the melody and those dismayed by "its lack of soul," as one critic commented: "Music becomes soulless the moment you know it was created by a machine".
Business of "ready-made stars"
Why do they create fictitious artists? The answer lies in the numbers; the cost of launching an artist like "Rose" is nearly zero, but it generates weekly revenues of up to 2000 British pounds. This vast difference compared to the millions of dollars spent on real artists tempts production companies to invest in "digital ghosts".
Struggle over the identity of art
While platforms like "Bandcamp" ban music entirely generated by artificial intelligence, "Spotify" remains neutral. Conversely, leading artists like Paul McCartney lead protest campaigns to protect human creativity.
The words of the star "Ray" are the most genuine in this struggle, as she said at the Ivor Novello Awards ceremony in 2024: "The audience will always choose the truth; a machine may mimic the melody, but it does not have a story to tell or burdens to lighten on its soul".
