In a world drowned in liquidity of virtual numbers, where money is printed at the push of a button and the value of wealth changes with a press release, there remains a solid entity unconcerned with the fluctuations of human mood, it is gold. This metal has become more than just a hedge tool; it has evolved into a clear indicator of eroding trust in the global monetary system, becoming the “silent rebellion” adopted by both investors and nations alike. Its recent rise is not just a cyclical price trend, but a structural shift that requires reading beyond the charts to the geopolitics of money.
What we are witnessing today is the result of the convergence of compelling forces that have come together with unprecedented momentum, where gold prices have jumped over 30% during the last year, driven by the “de-dollarization” quietly unfolding. Central banks have added more than 400 tons of gold to their reserves in the first half of 2025 alone, an increase of 24% compared to the average of the past five years. This geopolitical shift has made gold the only currency that does not carry a nationality and is not subject to sanctions, prompting major institutions like “JP Morgan” and “Morgan Stanley” to predict gold prices reaching between 3800 and 5000 dollars by 2026.
While the U.S. Federal Reserve struggles with stubborn inflation, gold finds itself in a unique position; despite higher interest rates, the fear of stagflation has driven investors back to it as the ultimate guarantee. This demand is no longer limited to traditional funds, but has extended to individuals through ETFs that have seen billions of dollars in inflows. We are facing a significant shift in the valuation of gold, where the record-breaking price of over 2700 dollars per ounce is just a milestone in a longer upward journey.
The Jordanian market is not detached from these dynamics, but it has a specificity that translates global fluctuations directly into the Jordanian “living room” due to the dinar's peg to the dollar. With the local market price of 21-karat gold reaching record levels of about 91 dinars, we have witnessed a radical shift in consumer behavior. Gold in the Jordanian psyche has moved from being “ornament” to “insurance against the unknown,” with demand for gold bars and coins increasing significantly compared to traditional jewelry, reflecting an awareness of maintaining purchasing power in the face of merciless global inflation.
As for the future outlook, gold is still at the beginning of a structural bullish wave. As long as geopolitical risks persist and confidence in fiat currencies diminishes, gold will remain the ultimate refuge. For the Jordanian investor, this means continued rising local prices and an increasing gap between investment and traditional demand. Gold is the living testament that real trust is not printed in central banks, but forged in the furnaces of history, and in this turbulent era, it remains the only language understood by all civilizations without the need for an intermediary.
