Khaberni - After "Twitter" completely transformed into the "X" platform under Elon Musk’s management, an emerging American company has entered the legal race to claim the rights to the name "Twitter" for its use in the new social media platform it plans to launch.
The company, Operation Bluebird, has formally submitted a request in the courts of Virginia to own the name, for its use in its upcoming platform under the title Twitter.new, according to a report by Reuters.
The petition filed in the name of Stephen Coats, the company's current General Counsel, who was previously a trademark attorney at Twitter, reflects his deep experience in the intellectual property domain of the famous platform.
This step comes after Elon Musk announced in 2023 via a famous tweet his partial abandonment of everything linking the platform to the blue bird mark, thereby starting a period of legal ambiguity regarding the ownership of the name "Twitter."
On its part, the X platform has not commented on these developments, while Coats confirmed that the company’s request is "clear and legitimate," pointing out that X’s abandonment of the mark opens up the field for the legal rights of the emerging company.
Intellectual property rights experts warn that this battle will not be easy, as even if "X" completely stops using the mark, the commercial exploitation of the name will not be immediate, as the applicants will face legal challenges to prove their full right.
Musk had acquired "Twitter" in 2022 in a massive deal valued at $44 billion, before immediately transforming the entire identity of the platform to become "X," in a radical move that redefined the most famous brand in the social media world.
