Khaberni - The number of consumers looking for deals online increases during the discount season. Users eagerly pursue discounts while shopping sites collect massive amounts of personal data for precise ad targeting and to maximize sales potential. This movement takes advantage of the season's busyness to increase targeting effectiveness and its impact on purchasing decisions.
Shopping platforms use Facebook Pixel as a monitoring tool within their pages. It's a small code that tracks user activity, the pages they visit, the products they add to their cart, and the time they spend on each page. This data is sent to Facebook to be used in retargeting the user with precise ads that appear minutes after leaving the site.
Websites use cookies not only to save login information but also to build a behavioral database that records browsing history, potential purchases, and offers that caught the user’s attention. This data allows stores to understand what drives consumers to buy and what prevents them. These insights are used in designing more accurate retargeting campaigns and customizing offers based on individual preferences.
Some sites use browser fingerprinting to gather precise information such as device type, operating system, browser, and screen resolution. When combined, these data points create a unique fingerprint that can track the user even if they change the browser or delete cookies. This fingerprint is used to monitor consumer behavior and target advertisements based on this record throughout settings changes.
Click behavior analysis during the discount season is based on behavioral analysis tools that track where and when the user clicks and which buttons they respond to. It's observed how users are directed towards offers with higher profit margins by real-time design modifications. This data improves ad efficiency and redirects users more targetedly.
Tracking intensifies this season because the biggest online event attracts large numbers of visitors and platforms vie to capture the same user. Platforms work on selling data to advertising companies and sharing it with marketing platforms to escalate retargeting campaigns. These practices contribute to a flood of targeted advertisements appearing to consumers based on their behavior during the discount season.
