Khaberni - Mohammed Al-Zaru, representative of the Car Dealers and Distributors Association, reassured Jordanian consumers that the prices of electric vehicles will not increase in the near future, stating that the rising concerns about potential price increases are "premature".
He explained that the local market has a large surplus of electric vehicles, both new and used, sufficient to cover the Jordanian market's needs for at least a full year.
The surplus inventory limits any expected price increase. Al-Zaru noted that the current supply of electric vehicles exceeds demand, saying, "Actually, the available new and used electric vehicles exceed Jordan's needs for a full year or more."
He further clarified that the existing stock, whether in the free zone or with dealers and merchants in Amman, "exceeds the usual annual sales number for these vehicles," making any price increase prediction "very premature."
Al-Zaru added that this large surplus serves as a key factor in price stabilization in the market, even with a potential increase in demand in the upcoming months, assuring that Jordanian consumers need not worry about sudden price fluctuations.
Effect of new regulations: Market regulation, not price increases. Regarding the impact of modifications to the electric vehicle import conditions, Al-Zaru explained that the new changes will primarily affect used cars and will not impact the status of new vehicles at authorized dealers.
He affirmed that these regulations aim to "regulate the market" and improve quality, not to directly increase prices.
He explained that the new law allows imports according to European, American, Gulf, and Saudi specifications, opening up markets of nearly 20 million cars annually.
Al-Zaru anticipates that traders will reposition themselves towards these alternative markets, thus ensuring the continued availability of electric vehicles at consumer-friendly prices.
Renewed interest in hybrid cars. Al-Zaru revealed a significant shift in Jordanian consumer preferences during the year 2025, with citizens increasingly favoring hybrid cars after electric vehicles accounted for about 40% of total sales last year.
He attributed this shift to substantial cuts in customs duties on hybrid and gasoline cars, making hybrids a more attractive choice, along with challenges related to charging and range in electric vehicles, which have led many consumers to opt for hybrid vehicles as a practical and economical alternative.
Greater consumer choice. Al-Zaru emphasized that recent regulatory decisions and customs reductions have restored greater choice freedom to citizens in selecting vehicles that suit them, without pressures arising from significant customs differences between different categories, enhancing the consumers' ability to make informed decisions.
Message to consumers and importers. Al-Zaru concluded his remarks by sending an important message to consumers and importers as the new regulations are about to take effect, affirming that these regulations are "market regulating" and have been established after thorough research to ensure the protection of the consumer and the Jordanian economy.
He added that the new situation will be much improved in terms of vehicle quality, safety level, and the availability of genuine manufacturer warranties, which will positively reflect on consumer choices and protect their vehicle investments.
Al-Zaru pointed out that the Jordanian market for electric and hybrid vehicles now enjoys significant flexibility, and the available inventory will cover the demand until the next year, making any potential price increase unlikely in the near future, with continued government support to reduce customs fees and stimulate demand for eco-friendly vehicles.
