Khaberni - With an emotionally charged, unconventional campaign, Samsung launched #Deserve_More to encourage users to break free from phones that no longer represent them.
The campaign revolves around a poignant breakup scene between a person and their phone, with sincere and familiar words like: "I no longer understand myself," "I feel stuck." This personal approach opens the door for reflection on our relationship with our devices.
The campaign coincides with the launch of the Galaxy Z Fold7 and Galaxy Z Flip7, devices that combine artificial intelligence with innovative design.
Regarding the philosophy of the campaign, Omar said: "We are not just promoting a phone, but a deeper idea: that technology should enhance the human experience, not limit it."
The campaign has spread across digital platforms with over 30 creative materials, featuring popular influencers.
To facilitate the decision, Samsung offers the Smart Switch tool, and the TryGalaxy.com platform that allows trying the new phone from any device.
In the end, the message is clear: You deserve more, so do not hesitate to break up with what no longer serves you.
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