Khaberni - Ahmad Aloush, the president of Al-Ru'ya Association for Cell Phone and Accessories Investors, disclosed that Jordan’s imports of cell phones recorded about 123 million dinars, with a total amount reaching 1.34 million devices during the first nine months of 2025, compared to importing 1.7 million devices worth 143 million dinars during the same period of 2024.
Aloush explained in a press statement that these figures are based on the numbers from the Jordanian Customs Department, relying on certified customs invoices that reflect the actual volume of imports, pointing out that the decrease is due to a slowdown in local demand as a result of a decline in consumer purchasing power this year.
In the global context, market data showed that the average export price of smartphones from China dropped to around $160 per unit in 2024, a decrease of approximately 5% from the previous year, with China continuing to dominate the top spot in global phone exports.
In Vietnam, there has been relative stability in export prices, where the average price per unit was $240 in 2024, which is almost the same level as in 2023.
It is expected that global export prices will experience further increases by the end of 2025, due to ongoing inflationary pressures and rising component costs, where it is likely that the average price of a Chinese device will reach about $165, the Vietnamese to $249, and the Indian to $351.
These prices are estimated values at the factory gate (FOB), excluding the costs of shipping or insurance or customs duties, which means that the cost of devices imported to the final markets - including Jordan - will be higher upon reaching consumers.
