Khaberni - On Wednesday, Apple revealed its newest versions of the MacBook Pro, iPad Pro, and Vision Pro, equipped with the new generation M5 processors that offer faster performance and higher efficiency compared to previous versions.
The new MacBook Pro starts at $1,599 and will be available in stores starting from October 22, while the 11-inch iPad Pro starts at $999.
The updated Apple Vision Pro glasses, now with a "Dual Knit Band", start at $3,499, with pre-orders available for all devices immediately after the announcement, according to a report posted by CNBC and reviewed by "Arabiya Business".
Autumn updates before the biggest sales season
This announcement is part of Apple's fall product lineup, following the launch of iPhone 17 and Apple Watch Series 11 in September.
The company relies on the last quarter of the year, which includes the holiday season, as a golden period for sales, as it is the highest in terms of revenue thanks to strong demand for its products during the end-of-year holidays.
This quarter is also the first full financial period for sales of the new iPhone 17, which raises expectations for the company's financial performance.
Market challenges and Wall Street monitoring
These launches come at a time when Wall Street analysts are closely monitoring Apple's new product pricing, given the possibility that the company may bear part of the costs arising from the customs duties threatened by U.S. President Donald Trump, especially those related to semiconductors coming from China.
Although iPad and MacBook devices do not represent the largest weight in Apple's revenue compared to the iPhone, they are still main pillars in its tech portfolio.
Apple recorded $6.58 billion in iPad sales, down 8% year-on-year, in the quarter ended June, compared to $8.05 billion from Mac device sales, up 15% compared to last year.
Sales figures for Apple Vision Pro have not been disclosed separately, as they are listed under the "wearable devices" category that includes watches and AirPods, and its revenues are believed to still be limited.
The iPhone remains the star of revenue
Despite the diversity of Apple's products, the iPhone remains the biggest driver of its profits, accounting for about 47% of total revenue in the last financial quarter, with a value close to $45 billion, making any update in its production lines a continuous focus for investors and markets.
