Khaberni - Medical tourism is no longer just a journey in search of treatment; it's a humane experience that combines healing with hospitality, initiated from trust and professionalism.
In a world where countries race to offer the best touristic and medical attractions, Jordan today stands at the threshold of a true opportunity to become a prime destination for convalescence in the region, grounded on its historic medical status, the competency of its prominent names, its regional reputation, and the warmth of its human reception.
Looking at the Turkish experience reveals the potential size when vision and management integrate, leading to a major success story. Turkey did not accidentally succeed in becoming one of the world's leading destinations for treatment, but because it established an early integrated system starting from specialized companies that include medical and administrative personnel characterized by harmony and integration.
Here is the system of success..
A single team takes responsibility for coordinating the details from initial contact with the patient, choosing the right medical center, then organizing stay, bill tracking, and even communication post-treatment.
This integration gives the patient a feeling of being fully cared for both physically and emotionally, turning this medical system into a massive industry that generates billions and grants a bright image of the country.
So, what do we have in Jordan, having been the first in the Arab world and the fifth globally, recognized medical competencies internationally, the oldest hospitals in the region with high levels of equipment, added to this its distinguished location, mild climate, and the hospitality that has become an image closely associated with us.
What this complete system lacks is the unity of efforts and harmony among various institutions in the sectors, and transforming individual excellence into institutional achievement.
We need national companies that operate with the same philosophy as the Turkish experience, which we were ahead of by stages until a few years ago, a mindset that combines medical expertise, professional management, and smart digital marketing, to guide those seeking healing from the moment of initial contact until complete recovery.
These companies could be the link between hospitals, hotels, and airlines, to monitor the quality of services and ensure cost transparency, and to build bridges of trust with regional and international markets. Most importantly, to be part of a national vision that regulates medical tourism through a clear partnership between the public and private sectors.
Medical tourism is not a luxury, but a major national industry par excellence, benefiting the economy and restoring Jordan's rightful place as a center of trust and an ideal destination for medical tourism in the region.
Given all this, what we only lack is the bold decision that transforms the idea into a national project that restores the compass of medical tourism (the treasure) to our priorities.
