Concluded BPG, a member of the WPP network and a leader in marketing solutions and multiple award winner, the events of its twenty-ninth annual meeting, which was held over three days on Yas Island in Abu Dhabi under the motto "Culture is the Basis."
More than 150 employees from various company offices in the UAE, Kuwait, Saudi Arabia, and Oman, in addition to teams working remotely from Canada, France, Egypt, Lebanon, India, and Southeast Asia, representing 28 nationalities participated in the event. This diversity reflects the company's commitment to cultural openness, proving that corporate culture is not merely a promotional slogan, but a genuine pillar of creativity, growth, and achieving tangible results for clients.
Culture as a Source of Excellence and Performance
In a year where competition for talent increased and the pace of digital transformation and reliance on artificial intelligence accelerated, BPG chose to focus on what it considers the foundation of its strength: humanity. While technology provides the capability to expand, it is the human element that gives this capability meaning and value.
Stated Avi Bhojani, CEO of the BPG Group: "Our culture remains the essential difference that distinguishes BPG over more than four decades. It is our advantage that cannot be replicated by artificial intelligence; with it we attract the best talents and translate our clients’ needs into solutions that exceed algorithmic boundaries. This year, we focused on five fundamental principles reflecting our culture: celebration, client focus, collaboration, communication, and creativity; these principles represent the core value we offer to our clients in the region and globally."
Culture is a Strategic Decision, Not Left to Chance
During the event, Toby Hoare, Global Client Director for Unilever at WPP and a board member ofBPG, delivered a keynote titled "Culture: The Strongest Invisible Asset," asserting that culture is not a spontaneous outcome but a strategic decision that defines the future of companies. He stated, "Every company has a culture. The difference is: do you establish your culture by strategic decision or let it form spontaneously? What distinguishes BPG is that it lives its culture in daily practices and directs it with clear goals and real success stories that unite individuals around its values."
Elite leaders and experts participated in the discussion, including Amer Al Haj, CEO at WPP Media Middle East and North Africa, Anoop Ravindranath, General Manager at Honda Motor Middle East and Africa, Kenny Boar, a founding partner at Rebel One, and Kinda Aga, Head of Marketing for Clothing Brands at Alshaya Group Kuwait.
The sessions discussed how corporate culture provides new insights for brands and solidifies their relationship with consumers in a rapidly growing region.
Turning Culture into Tangible Impact
BPG leaders confirmed that culture is at the heart of the company’s philosophy and a source of its distinction.
Fiona Quinn, acting CEO of Human Resources at BPG Arabia said: "Culture is the beating heart of everything we do at BPG. We believe that every voice has value and every idea matters, and this belief drives us forward and translates into impactful results for our clients."
Added Suhail Arabi, CEO of BPG Kuwait:"Collaboration is our immense strength. Thanks to the smart integration of our diverse talents, we achieve greater value and tangible results that reflect the essence of our culture."
Meanwhile, Valli Lakshmanan, President of BPG UAE and BPG X:"Our excellence stems from our ability to merge creativity with culture and technology and the customer experience in practical, actionable solutions. And this external gathering has confirmed that BPG’s integrated approach is the actual driver for the next wave of growth."
The gathering concluded with the annual BPG awards ceremony, which celebrated talents who achieved outstanding accomplishments in the fields of creativity, collaboration, and impact.
On the occasion of its 45th anniversary, the company continues to consolidate its position as a leader combining human thought and digital innovation to support sustainable growth in the region and globally.
