Khaberni - The name "Tilly Norwood" topped global discussions after the revelation of official negotiations to employ her as an actress using artificial intelligence, which led to a sharp stance.
The Hollywood art scene witnessed a notable escalation after the announcement that the digital character "Tilly Norwood" entered actual negotiations with talent agencies for appearances in movies and series, according to Deadline. This step did not pass without a response, as the Screen Actors Guild–American Federation of Television and Radio Artists (SAG-AFTRA) expressed its strong rejection of this practice, warning of its implications on the acting profession and describing it as a direct threat to the art and professional principles it is based on.
In an official statement, the union confirmed that using AI-generated characters as a substitute for human actors not only violates the moral rights of the actors but also threatens the future of artistic creativity based on human experience, emphasizing that creativity cannot be separated from the human who brings it to life.
The union also reiterated the concerns raised during the strikes, which took place in 2023, focusing on protecting artists from the expansion of artificial intelligence technologies that lead to their marginalization.
The union's stance came concurrently with widespread objections from several of Hollywood's top stars, where Emily Blunt, Natasha Lyonne, and Whoopi Goldberg all expressed their absolute rejection of engaging digital characters in acting, considering that this step undermines the essence of art based on real emotions and personal experiences that cannot be replaced by simulation technologies.
ABC News reported these statements, noting the rising concern within the industry about the expected effects of these new trends.
Tilly Norwood is not a human artist, but was entirely developed through artificial intelligence technologies, featuring near-realistic features that were meticulously designed alongside a digitally synthesized voice to mimic the natural performance of professional actresses.
The developers of this character announced that she is the first of her kind to enter real negotiations with international artistic agencies, aiming to participate in film and television works on a global scale.
This debate comes within a broader context of technological transformations reshaping the features of the creative industries, amid increased fears of crossing the boundaries between human creativity and automated technologies, raising fundamental questions about the future of the artistic work and the nature of the profession that has long been associated with live human interaction.
