Khaberni -Reports have been circulating for some time that Meta is offering very high salaries to attract talent from competing companies, including recently an executive in Apple's artificial intelligence department.
The company has also acquired startups in the field of artificial intelligence, including the recent purchase of Play AI, which specializes in creating natural sounds for AI models, according to a report published by "phonearena" and accessed by "Al Arabiya Business".
This massive spending on artificial intelligence - which has also been trendy in the smartphone sector - makes perfect sense, given Meta's other obsession: virtual reality.
Mark Zuckerberg, CEO of Meta, believes that augmented reality (XR) devices are the future of smartphones and that the company needs AI to master its functions.
Under Zuckerberg's leadership, Meta has spent billions of dollars developing the augmented reality industry.
Undoubtedly, one of its most important contributions are the "Meta Quest" glasses, which resulted from Meta's acquisition of "Oculus" in 2014.
The "Meta Quest 3" glasses and their counterparts are notable for their reasonable prices and power, coming with a broad range of content.
Although it has made only minimal profits from the glasses, Meta has dominated the augmented reality industry.
The "Ray-Ban" smart glasses it produces have also been much more popular than initially expected.
Zuckerberg intends to release an experimental version of the "Orion" smart glasses soon.
With all the recent acquisitions in artificial intelligence, Meta's ultimate goal is clear: smart augmented reality glasses.
These glasses will not just display the user interface in front of the user but will understand the context and communicate more effectively than any previous AI-powered glasses.
The acquisition of startups like "PlayAI" ensures that Meta possesses as much talent as possible.
Like "XR", the race for AI-powered smart augmented reality glasses is slow, but Meta is looking for global dominance.
The company may have missed the opportunity to develop smartphones, but it certainly aims to outdo "Apple" and "Samsung" by making a name for itself in XR in advance.
Both "Samsung" and "Apple" are competing for this same future.
