Khaberni - Apple is preparing to unveil a new set of its devices during its anticipated annual event next September, a move that affirms the company's commitment to enhancing its presence in the luxury technology market with increasingly advanced devices that rely on artificial intelligence technologies.
Reports indicate that the event will feature the announcement of five main products including new smartphones, smartwatches, and connected home devices.
iPhone 18 Pro
The iPhone 18 Pro and iPhone 18 Pro Max are expected to be the highlights of the event, receiving significant updates including an improved Dynamic Island interface alongside the new A20 Pro processor and the upgraded C2 modem, promising faster performance and more efficient connectivity.
The new phones will also feature notable improvements in battery life, in addition to an advanced camera system relying on a new sensor and variable aperture technology, aiming to provide clearer pictures in various lighting conditions.
The devices will be available in new colors, including light blue, dark red, space gray, and silver.
iPhone Ultra Foldable
In a long-awaited move, Apple is preparing to enter the foldable phone market with the iPhone Ultra, which combines the features of a smartphone and a tablet in one device.
The phone includes a 5.4-inch outer display that transforms into a 7.8-inch inner display when the device is opened, allowing for a more flexible usage experience, especially in multitasking, content viewing, and gaming.
Despite its high price, which could reach $2500, the device is expected to target users looking for the latest technological innovations, placing it within the luxury device category.
Apple Smart Watches
The event will also see the launch of the Apple Watch Series 12 and Apple Watch Ultra 3, equipped with the new S12 processor, which provides faster performance and smarter features. The watches will also include advanced capabilities for the Siri assistant, based on artificial intelligence, allowing for more complex commands and a more personalized user experience.
Smart Home Ecosystem
Apple also plans to update the Apple TV with the A17 Pro processor and support new features based on artificial intelligence, such as creating automatic text subtitles.
The company will also unveil the new Home Hub device, designed to manage smart home devices via a seven-inch screen with advanced Siri assistant capabilities.
The upcoming products clearly reflect Apple's focus on integrating artificial intelligence more deeply into its devices, despite the continued rise in prices which has become a prominent feature in its recent marketing strategy.
