Khaberni – Umniah, a Beyon company, announced a temporary change to its network name visible on clients' cellular devices to "Path of Legends", aligning with the ongoing campaign that the company recently launched to celebrate the journey of the Nashama, and the achievements that have been a source of pride for Jordanians.
This step is an extension of the artistic project campaign "Path of Legends" recently presented by Umniah as a gift to the Jordanian people, documenting milestones of achievement in Jordanian football and uniting its pioneers, current stars, and promising generations within a unified national framework, highlighting the cohesiveness and support of the Jordanian fans for their national team.
Through this initiative activated across its network, Umniah aims to involve its customers from all governorates of the Kingdom and ensure their direct interaction with the campaign's positive messages, where the phrase appears as a daily symbol supporting the path of contribution and excellence in Jordanian sports.
Commenting on this measure, Dina Dawood, the Executive Director for Branding and Corporate Communication at Umniah said: "Changing the network name to be displayed on subscribers' phones as 'Path of Legends' complements the campaign launched by the company in celebration of the Nashama's journey, aiming to keep its message present in the daily life details of the subscribers and enhance feelings of pride and appreciation for the national sports achievements."
Dawood added that the campaign aims to celebrate a Jordanian success story that has inspired various segments of society, affirming Umniah's commitment to continuing support for initiatives that bolster national spirit and celebrate stories and achievements that bring Jordanians together around values of ambition, teamwork, and belief in the ability to achieve accomplishments.
This measure reflects Umniah's commitment to leveraging its technical capabilities and various platforms to enhance community communication, keeping abreast of events and moments that garner the interest of Jordanians, thereby continuing the momentum achieved by the "Path of Legends" campaign and reinforcing its messages of pride in national achievements and celebrating the journey of the Nashama.
