Khaberni - ShengShu revealed a new platform named Vidu Claw, capable of transforming a simple text description into a full video advertisement in minutes, reflecting the accelerating competition in the market for artificial intelligence tools dedicated to advertising and content creation.
The company officially introduced the platform in Singapore on May 8, 2026, describing it as the world's first AI or AI CMO marketing manager.
How does the platform work?
Vidu Claw relies on the idea of simplifying the entire advertising production process, allowing users to write a simple request such as: “Create a short ad for a sneaker targeting young women on Instagram”.
Afterwards, the platform automatically handles all stages, including:
- Generating the creative idea.
- Writing the ad copy.
- Preparing the Storyboard.
- Creating the visual scenes.
- Adding voiceover.
- Selecting music.
- Assembling the final video.
In the end, the user gets an advertisement ready to be published on social media platforms without the need to use several separate applications.
Attempting to solve the artificial intelligence video tools crisis
ShengShu believes that the artificial intelligence video industry is still fragmented, with users currently having to navigate between multiple tools for writing scripts, designing scenes, editing, and adding sound effects.
Moreover, the company criticizes pricing systems based on credits, which make video production costs unclear due to frequent modifications and re-generation.
Independent Operation Model
The platform operates using the company's proprietary video model Vidu Q3, in addition to the open-source framework OpenClaw.
According to the company, all scenes are generated internally without relying on external video engines, which helps improve scene quality, speed up production processes, and reduce operating costs.
Alternative Subscription System
Instead of charging fees for each creation or modification, the platform uses a subscription system named “Video Plan”, where customers pay for the completed final advertisements, not for the number of attempts or generations.
The company believes this model provides businesses with better control over marketing budgets, especially during large advertising campaigns.
Additional Tools for Marketers and Companies
The platform also includes a set of tools named “Vidu Skills”, which includes:
- Creating virtual characters.
- Producing videos without human appearance.
- Automating social media content.
- AI-based marketing tools.
The platform can also be integrated into companies’ marketing systems thanks to its reliance on the open OpenClaw architecture.
Vision Beyond Video Production
ShengShu's ambitions aren't limited to video production alone, as the company believes that the future of marketing will completely transition to an independent structure reliant on artificial intelligence.
It says that Vidu Claw is capable of reducing advertising production costs to about 1% of the costs of traditional campaigns, reducing execution time from several days to just a few hours.
The system can also help in analyzing trends, writing marketing content, creating reports, and monitoring performance, placing the company at the heart of the escalating competition for "self-marketing" technologies based on artificial intelligence.
