Khaberni - In a strategic move that reflects its commitment to supporting economic transformation and enhancing innovation, the Jordan Kuwait Bank announced the signing of a tripartite partnership agreement with Yesir, a leading platform in the trade of fast-moving consumer goods, Aramex - Jordan, a regional leader in logistics solutions and services. This is with the aim of presenting a fully integrated financing and operational model which is the first of its kind in the Kingdom.
This partnership aims to enable small and medium-sized enterprises (SMEs) to access more efficient and flexible financing and operational solutions, contributing to enhanced capital flow and supporting business growth across various economic sectors.
This initiative is part of the Jordan Kuwait Bank's strategy to develop innovative banking solutions that transcend traditional services by building quality partnerships that support the national economy and enhance the business and investment environment. Prominent among these is letters of guarantee, designed to enable "Yesir" to employ its capital more efficiently and expand its business scope, while "Aramex" complements the system through inventory management, enhancing the reliability of the integrated operational model.
This agreement is expected to enhance financial inclusion and stimulate financial flows towards economic sectors that have historically had less access to traditional financing tools, in addition to providing opportunities for SMEs to benefit from advanced financial and operational solutions previously reserved for larger corporations.
On this occasion, Mr. Zuhdi Aljayousi, Head of Corporate Banking at the Jordan Kuwait Bank, stated: "We believe that the role of banks today extends beyond offering traditional banking services, to include building integrated economic systems that support innovation and promote sustainable growth. This partnership represents a practical model for the integration of financial, technological, and logistical sectors that benefits the national economy."
From his side, Mr. Tarek Yaghmour, co-founder and CEO of Yesir, remarked: "What we are building today transcends traditional financing concepts, as it is an integrated operational model through which we connect financing directly with the movement of goods within an advanced digital system, enhancing efficiency and accelerating growth. This partnership with Jordan Kuwait Bank and Aramex forms a fundamental pillar in enabling us to implement this model on the ground and expand it sustainably, through the integration of financial, logistical, and technological roles."
For his part, Mr. Raed Nours, General Manager of Aramex Jordan, said: "We are pleased to be part of this leading partnership, as Aramex's services, including inventory management, add value to this system by enhancing its reliability and ensuring the highest operational governance standards. By linking financing with the ability to track inventory and execution capabilities, we contribute to a system that provides more reliable support to SMEs, enhancing their ability to grow confidently."
Through this step, the Jordan Kuwait Bank reiterates its ongoing commitment to supporting digital transformation and building strategic partnerships that contribute to the development of the business environment and enhancing the competitiveness of the national economy, aligning with its vision of providing innovative and sustainable banking solutions.
