Khaberni - The content published on the internet and generated by artificial intelligence is steadily increasing day by day, and according to reports, in January 2020, 97.8% of the content written online was authored by humans, but today, according to technical reports that analyzed 65,000 web links, the percentage of content generated by artificial intelligence reached 51.7% of the total published articles, exceeding human content for the first time in November 2024, but these numbers conceal a deeper truth: quantity does not mean quality.
The content that appears "robotic" suffers in real performance metrics, where a study conducted by Neil Patel's American company on approximately 800 articles across dozens of sites shows that human content attracts 5444 times more traffic compared to purely robotic content. According to an analysis by Semrush on 42,000 articles, human content ranks first in Google search results 80% of the time, versus only 9% for purely robotic content, meaning that human content is eight times more likely to reach the top.
Thus, the essential question is not "Can artificial intelligence write?", but: "How do we make it write in a way that truly resembles human writing?"
Why Does Robotic Text Seem "Robotic"?
To understand the solution, it is necessary to precisely understand the problem, where researchers rely on two main metrics to distinguish human writing from mechanical:
1. Complexity
According to the American platform QuillBot, which specializes in text analysis, "complexity" measures the model's ability to predict the next words in the text. The lower this metric, the more predictable the text, which is a sign of robotic writing. Human texts register complexity rates between 80 and 100 units, while outputs of "GPT-4" range between 20 and 30 units only.
2. Burstiness
In this metric, the variance in sentence length and structure across the text is measured and recognized. According to "GPTZero", which specializes in detecting robotic texts, humans naturally vary their writing styles, as their short-term memory prevents them from repeating the same structure twice consecutively. In contrast, large language models produce texts with a very low burst rate, following a strict rule in choosing the next word each time, meaning humans write with a fluctuating and lively flow, and artificial intelligence writes in a regular and monotonous rhythm.
The Gap in Performance
The gap between human and robotic writing is evident in the numbers, where human content generates 5.44 times more traffic and keeps readers engaged 41% longer compared to purely robotic content. Meanwhile, sites that published robotic content without human editing saw a sharp decline in their rankings, as one site collapsed from 3.6 million quarterly visits to nearly zero after publishing 1800 low-grade robotic articles.
Conversely, sites that integrated artificial intelligence drafts with human editing experienced a decrease in bounce rate by up to 73% and an increase in the time readers spent on the page.
The Practical Solution.. 7 Steps for the Simple User
Many artificial intelligence users turn to writing texts or organizing information without considering that there are also rules and controls to be aware of and followed to obtain a good product and writing closer to human writing, as artificial intelligence, like any tech product, has settings and a usage method that contribute to achieving the best result.
As an ordinary user, you need to know these steps to be able to obtain good and useful information, which are:
Give artificial intelligence a clear personality, and don't just say "write an article about ...". Instead, specify:
– Who is writing? For example: "Write as a journalist in their twenties addressing Arab tech readers".
– What is their style? For example: "Direct, with a light sense of humor, not shy of expressing opinions".
– What avoids it? For example: "Do not use phrases like: in conclusion, it is worth mentioning, there is no doubt".
Provide real examples of your style, as this method is the strongest of all, by attaching a text you previously wrote yourself and saying: "Write in this particular style", as artificial intelligence can "imitate the style" conspicuously when given a model.
Request gradual perfection rather than immediate perfection, and instead of "write the entire article", try:
– "Give me an outline for the article first".
– "Write only the introduction".
– "Write the first section based on this title".
– "Reword this paragraph to seem more spontaneous".
This gradual approach gives the text room to evolve and prevents outputs from being within ready-made templates.
- Vary the sentence rhythm manually, after obtaining the draft, review it with a critical eye and look for similarities in sentence lengths, and excessive parallelism, as breaking this parallelism adds greater spontaneity.
- Add intentional human flaws, as perfection itself is what reveals robotic text, and certainly, no writer, no matter how genius, reaches perfection in writing.
