Khaberni - A qualitative step aimed at enhancing customer experience and expanding the integrated financial solutions ecosystem in the Jordanian market.
This agreement, in line with the vision of both parties towards innovation and providing integrated financial services, will enable the bank's clients to access a comprehensive suite of insurance solutions with ease and flexibility, through reliable and modern banking channels.
This collaboration facilitates the provision of insurance solutions through the bank's banking channels along with its financial services, which provides customers with a more integrated experience and ease of access to their needs, enhancing the efficiency of managing their financial and insurance obligations within a single system.
In this context, Dr. Ali Wazni, the CEO of Gulf Insurance Group - Jordan, said: "We at Gulf Insurance Group - Jordan believe in the importance of integration between the banking and insurance sectors, as it plays a role in creating genuine added value for customers. Through this agreement, we aim to provide an advanced and easily accessible insurance experience, covering various individual needs, which enhances financial security and future stability for our clients."
Commenting on this collaboration, the General Manager of Bank of Jordan Group, Saleh Hammad, affirmed that this partnership represents an extension of the bank's strategic orientations towards enhancing its role as a provider of integrated financial solutions, noting that it reflects the bank's commitment to expanding its services and offering a more comprehensive system for financial security, meeting the growing needs of customers and supporting their stability. He added that the bank continues through this step to develop its business model by integrating banking and insurance services into a unified and simplified experience, allowing customers access to integrated solutions with greater ease and efficiency.
Hammad clarified that this partnership contributes to enhancing the bank’s ability to provide sustainable value to its customers by offering flexible and high-quality insurance products that enhance levels of financial protection and meet the aspirations of various segments, including individuals and businesses. He also noted that this initiative is in line with national trends to enhance insurance inclusivity, considering it a fundamental pillar of the social protection system and a complementary role of the banking sector in supporting financial and economic stability.
