Khaberni - Aunt "Mozna", the first actress to work with artificial intelligence technologies in Saudi Arabia, captured the attention of social media platform users.
The debate on these platforms about the future of entertainment in the region, and the boundaries of overlap between human creativity and modern digital technologies, has accelerated.
According to artificial intelligence experts, this appearance reflects a growing transformation in the nature of content presented on social media platforms in the Arab world. Artificial intelligence is no longer just a supportive tool but has become a main player in the artistic scene.
The “Mozna” account on the "X" platform identifies itself as "Aunt", in a conscious attempt to build an emotional connection with the audience. This is particularly since the character was introduced with the features of an elderly Saudi woman over sixty, with precise visual details such as wrinkles and eye expressions. She adopts traditional attire such as the niqab and cloak and consistent accessories like a handbag, granting her a notable realism that led to widespread interaction with her.
Despite the account being newly launched last April, "Mozna" quickly gained widespread popularity, attracting a large following in a short period.
She not only maintained an active digital presence but also ventured into acting through scenes and short films, in collaboration with the Saudi PCG group specializing in merging human creativity with artificial intelligence, which helped enhance her presence as a comprehensive artistic project.
Her first short film, six minutes long, received wide interaction on social media platforms in the kingdom. In it, "Mozna" appeared in action and combat scenes inside a shopping mall, where she confronted a robbery attempt executed by a gang led by the international actor Jason Statham.
The character provided a remarkable action performance, blending realism and excitement, which contributed to the wide spread of the work across digital platforms.
The movie sparked a significant wave of interaction, transcending entertainment boundaries to initiate deeper discussions about the future of cinema and the possibility of artificial characters becoming alternatives or partners to human actors.
Furthermore, "Mozna" enhanced her presence with playful and interactive content, including posting a picture holding a "Joy Awards" trophy, humorously referring to herself as the first Saudi actress.
In contrast, this rise poses serious questions. Artificial intelligence experts warn of the growing use of "deepfake" technologies and their potential impact on the credibility of artistic content and the global cinema industry.
With increasing interest in this type of production in the Arab world, fears emerge about the decline of traditional cinemas, especially as young generations gravitate towards quick clips obtained from digital platforms. According to cinema critics and artificial intelligence experts, "Mozna's" experience represents an early model of a deeper transformation that could reshape the entertainment landscape in the region, posing a real challenge for filmmakers to redefine their roles in the age of artificial intelligence.
