Khaberni - In confirmation of its leading position in driving digital transformation and enhancing the infrastructure of the telecommunications sector in the Kingdom, and establishing its position as a leader in innovation and adopting future technologies; Zain Jordan has won the "Best Telecom Application" award, at the Middle East level for its smartphone application (Zain Jo), and this within the Merit Awards for Telecom & Wireless 2026.
And Zain Jordan confirmed that this achievement embodies its ongoing commitment to investing in innovation and adopting the latest technologies, starting from its vision to be at the forefront of companies leading digital development, by developing solutions that prioritize user experience first and keep up with its growing developments within a fast-changing digital world, and this recognition reflects the company's keenness on building a comprehensive digital system that contributes to improving the digital quality of life for subscribers.
This achievement comes as a culmination of a continuous journey of innovation and investment in digital transformation led by Zain Jordan, as one of the first companies that placed the digital experience at the core of its strategy, working on developing smart solutions that redefine telecommunications and internet services, through offering a unique and integrated experience to all its customers, and providing advanced and sustainable digital services that meet current needs and match future aspirations.
And Zain continues to regularly develop its application, stemming from its commitment to providing a more efficient and user-friendly digital experience meeting the renewing needs of subscribers. The (Happy Box 2025) campaign represented a qualitative leap in user experience through the adoption of interactive entertainment technologies (Gamification), which enhanced the smoothness of daily transactions within an all-encompassing experience blending practical and interactive aspects, and contributed to an increase in application interaction by over 30%, alongside a noticeable increase in usage rates.
And these efforts have directly reflected on the performance of the digital channels, where the operations of recharging and payments through the application have increased by more than 50%%, clearly indicating the success of Zain's strategy to enhance reliance on digital channels and provide real value to users.
The Zain app allows subscribers to manage their accounts, top up their balance, pay bills, and shop through the company's online store, which includes buying lines and activating them digitally via electronic authentication services, in addition to getting instant technical support, and the possibility of gifting internet bundles and minutes to other subscribers within the Zain Jordan network, as well as examining and following up all details of the subscriptions and lines of the user at any time and anywhere instantly.
