Khaberni - The Jordanian Sira Community announced a strategic partnership spanning a full year with the Al-Merkaziya Group to launch “The Drive Series”, as a new chapter within its main platform, Sira Talks.
This partnership brings together two entities sharing a vision based on the belief that true progress stems from the decisions we make, the insights we gain, and the discussions we engage in.
Sira Talks is part of the annual Sira programs, creating an interactive space for community learning that brings individuals together to share experiences and insights in a practical and realistic manner. Through carefully designed experiences, Sira continues to evolve the concept of learning and communication, with the Al-Merkaziya Group joining today to elevate this experience to a new level.
Through “The Drive Series”, the Al-Merkaziya Group joins as a long-term strategic partner, contributing to the development of the experience and enhancing its impact. The series will include six dialogue sessions throughout the year, hosting influential speakers from various sectors to offer practical insights derived from real experiences, including challenges, decisions, and pivotal moments that shape the journey towards professional success and development.
This partnership reflects a clear alignment of values. The Al-Merkaziya Group has established itself not only as a leader in the automotive and mobility solutions sector in Jordan and the region but also as a leader in attracting talent in Jordan, placing humanity at the core of its strategy. With a corporate culture based on continuous learning, empowerment, collaboration, and innovation, the group continues to invest in developing its personnel and creating a work environment that enables individuals to grow and lead effectively. This people-focused philosophy aligns with the Sira Community’s mission to promote genuine growth and build meaningful professional relationships.
Zara Najjar, co-founder of the Sira Community, said:
"In Sira, we always strive to create spaces where individuals learn from each other in a realistic and profound way. This partnership with the Al-Merkaziya Group allows us to add a new dimension that enhances the experience of these dialogues and makes their impact more sustainable.”
Yousef Al Hassan, Human Resources Manager at the Al-Merkaziya Group, said:
"At Al-Merkaziya Group, we believe that growth starts with people. Our commitment extends beyond business scope, as we focus on building a culture based on learning, curiosity, and meaningful relationships that drive success at both individual and organizational levels. Our partnership with the Sira Community reflects our belief in the power of shared experiences and continuous development, enhancing our role as an institution that enables individuals to thrive.”
As part of this series, the impact of each dialogue session will be broadened through structured outputs that include the main ideas presented by the speakers and reflections of the participants, aiming to build a comprehensive body of knowledge by the end of the year.
The participation of the Al-Merkaziya Group reflects a shared commitment to supporting professionals and empowering them to progress with clarity and confidence, alongside enhancing its position as an institution that invests in individual development, continuous learning, and building influential professional communities in Jordan and the region.
The first session of “The Drive Series” took place in March in Amman, marking the beginning of a journey that extends throughout the year, with upcoming sessions hosting a selection of influential speakers from various sectors to provide inspiring insights and experiences that enhance professional growth and development.
About the Sira Community
Sira is a private and exclusive professional community that gathers diverse professionals who share similar values and aim to build meaningful relationships that transcend superficial interactions. Founded in 2022, the Sira Community has more than 150 members in Jordan and the United Arab Emirates, supporting both personal and professional growth.
To learn more or apply, you can register to schedule an exploratory call through their website: https://www.sira.network
About Al-Merkaziya Group
Al-Merkaziya Group is among the leading companies providing mobility solutions in Jordan and the region, serving as the exclusive agent for global brands including Toyota, Lexus, Hino Trucks, Yamaha Motorcycles, Budget Car Rental services, Autel electric car chargers, King Long buses, Petronas oils, and Henkel and Denso ZB products. Since its foundation in 1999, the group has established itself as a leader in the automotive sector, after-sales services, and original spare parts.
With a philosophy that prioritizes humanity, Al-Merkaziya Group is known as a leader in attracting talents in Jordan, where it builds an innovative and continuously developing work environment, empowering competencies. The group strives to shape the future of mobility in the region, creating a positive impact through its community strategy and social responsibility programs. Al-Merkaziya Group is not just a distributor, but an institution that leads progress and makes a genuine difference to its employees, customers, and community.
