Khaberni - The Jordan Chamber of Industry launched a report titled "Promising Markets for Jordanian Industry" in a step aimed at supporting the industrial sector and enabling companies to identify unexploited export opportunities and expand into global markets.
The Chamber stated in a statement today, Monday, that the preparation of this report is part of its efforts to enhance the competitiveness of national exports, through providing a comprehensive analysis of global markets and identifying the most prominent available export opportunities, valued at about $7.7 billion, distributed across various sectors and international markets according to the studies of the World Trade Center.
It explained that the report provides an in-depth reading of the distribution of these opportunities by industrial sectors, products, and the most demanded and growing markets, in addition to identifying the products in which Jordan has a competitive advantage, thus enhancing the efficiency of export orientation and supporting sustainable export growth.
The report showed that Jordanian industrial exports constitute 92 percent of total national exports, valued at about 8.9 billion dinars in 2025, where industrial exports have experienced accelerated growth in recent years, about 92 percent during the period (2019–2025), meaning a doubling in their performance.
The Chamber pointed out that this growth was accompanied by a qualitative expansion in the export base, where the number of goods exported at a value exceeding one million dinars rose from 455 items in 2019 to 754 items in 2024, and the number of countries to which exports are made at the same level rose from 72 to 93 countries, reflecting a greater diversity in markets and products.
The Chamber revealed that the unexploited export opportunities are geographically distributed among a number of promising markets, foremost among them the Middle East with a value of $2.1 billion, followed by South Asia and North America with a value of $1.5 billion each, then the European Union with about $861 million, Southeast Asia with a value of $593 million, East Asia with about $522 million, in addition to North Africa with about $235 million and South America with about $147 million.
The data showed that the chemical industries sector leads the sectors in terms of the volume of unexploited export opportunities, with a value reaching $2.9 billion, followed by the engineering and electrical industries and information technology sector with a value of $1.5 billion, then the mining industries sector with about $1.14 billion.
The opportunities also include other sectors, most notably the leather and textiles industries with a value of $918 million, therapeutic industries with about $626 million, food industries with a value of $335 million, in addition to the plastics industries with about $120 million, the packaging sector with a value of $81 million, construction industries with about $60 million, and the wood and furniture industries with a value of $23 million.
It clarified that a number of countries are experiencing significant growth in demand for Jordanian industrial products, most notably Mexico, Malaysia, Brazil, Indonesia, and Croatia, providing important opportunities to increase exports and enhance access to these markets.
The Chamber confirmed that the report serves as a practical tool to support decision-makers in industrial companies and policymakers, by enabling them to explore export opportunities and direct their investments towards the most feasible markets, thereby contributing to improved export performance efficiency.
It called for enhancing the diversification of exports and exploiting the available export opportunities, through developing the marketing and export capabilities of companies, especially small and medium-sized enterprises, supporting the shift towards digital marketing and electronic export trade, and qualifying companies to enter foreign markets and manage international contracts.
It also called for enhancing the promotion of national exports and building a clear export identity for the Jordanian product, increasing the efficiency of participation in international fairs and events, and expanding digital promotional tools and campaigns targeted according to the targeted markets.
It emphasized the importance of aligning products with the specifications and technical standards and sustainability requirements of global markets, supporting companies in obtaining international certificates, and thereby enhancing their readiness for exporting to advanced markets.
It stressed the necessity of developing the logistical system that supports exports, by reducing shipping and transportation costs, improving the efficiency of customs procedures, providing flexible logistical solutions, in addition to supporting the logistics of e-commerce
