Khaberni - Samsung Electronics Levant inaugurated on Thursday, April 9, 2026, its second exhibition of its kind in the Middle East region, within the campus of the Private University.
The inauguration of the exhibition, which enhances the company's presence in the higher education sector, and which took place in the context of a ceremony attended by officials from both parties, is an extension of the partnership that has been in place since last year, through the recently renewed memorandum of understanding, aiming to support the education sector and youth innovation by connecting students and academic and administrative staff with the latest technologies from Samsung, in addition to academic and research collaboration.
With the inauguration of the exhibition, the company continues its efforts to provide the university community, especially students, with a valuable interactive knowledge and practical experience; where they will have the opportunity to get acquainted with Samsung's products including smartphones, mobile devices, and digital home appliances, experience them, and explore their technologies that ease life details and open up prospects for more production and creativity, as well as facilitating their acquisition of these products with exclusive offers and discounts benefitting from the Enhanced Partnership Program EPP.
Regarding academic and research collaboration, cooperation between the two parties will continue on several axes including enhancing continuing education and upgrading the qualifications of Samsung employees and their first-degree relatives by enabling them to benefit from discounts on bachelor's and master's programs, in addition to various advantages and discounts when using university facilities.
The axes of collaboration also include implementing the "training for employment" principle, by providing training opportunities for university students at the company in an experience that simulates the practical work environment, enhancing their technical and administrative skills to qualify them for efficient integration into the labor market, alongside professional communication by participating bilaterally in academic and professional events such as open days and job fairs at the university.
Furthermore, the parties will work on enhancing scientific research, innovation, and knowledge exchange, through organizing and hosting conferences, seminars, and technical workshops to exchange research data and build research and technical capacities, alongside supporting scientific projects using the latest technologies and equipment available at the university to facilitate the development of practical technological solutions.
In a comment on this matter, the Vice President of the Smartphone Division, Samsung Levant, Moataz Al-Aqrabawi said: "We are proud to expand the scope of our partnership with a prestigious academic institution like the Private University. This extended partnership embodies our commitment to supporting education and enhancing technical and knowledge capacities to supply the Kingdom with more competent and capable cadres who can build a sustainable future that opens horizons for creativity, as we believe that investing in knowledge and modern technologies is the way to develop solutions that enrich the community with innovative ideas."
It is worth mentioning that this exhibition follows the opening of the company's first interactive exhibition at the Jordanian University last year in 2025 as part of its "Technological Innovation" initiative aimed at enhancing students' skills in line with labor market requirements and the challenges of accelerated technology.
