Khaberni - Apple faces a major hurdle in one of its largest global markets, as for the first time, the Apple Watch completely exited the list of top ten best-selling smartwatches in China.
A new report from Counterpoint Research shows that "Apple" has seen a notable decline in its local sales last year.
This sudden decline highlights a major shift in consumer preferences in China, where "Apple" struggles to maintain its position in the face of a growing wave of strong local competitors, according to a report by "The Mac Observer".
Apple Watch shipments in China saw a 5% year-on-year decline.
This ongoing decline allowed strong local brands to completely push "Apple" out of the best-selling list, representing a historic low for the American company in this highly competitive region.
"Huawei" led this local trend by capturing a large market share. Its new "Watch GT" series found enormous popularity among buyers, topping sales and helping the company to secure nearly half of the total local smartwatch sales.
Consumers in the region are flocking to these local devices due to their competitive pricing and deep integration with local software platforms.
The Chinese government also launched financial support for electronics sales, boosting the growth of local companies as imported products began to lose momentum.
