The numbers released by the platforms of Egyptian telecommunications companies in the early days of Ramadan 2026 revealed an intriguing artistic ranking, where the viewership percentages depicted features of a marketing struggle relying on the duality of "nostalgia" and "collective appearance."
The total viewership across digital platforms exceeded the barrier of 2.6 billion views for four campaigns in just a few days and is still increasing every minute.
Here are the highest viewership rates for Ramadan 2026 ads that included leading stars, approximately and initially.
Amr Diab undisputedly leads
Amr Diab topped the scene with his advertising campaign for a telecommunications company, achieving a record number nearly reaching 795.37 million in total on the company’s platforms.
TikTok led the viewership with approximately 296 million and a percentage of 37.5%, followed by Facebook with about 285 million and 36%, then Instagram with about 119 million and 15%, while YouTube trailed last with about 95 million and 12%.
The advertisement relied on the appearance of Amr Diab's four children with him for the first time, which caused a major interactive leap especially on the platforms TikTok and Facebook, which received the largest share of this intense digital spread and created noticeable success.
Tamer Hosny in the second place
An ad presented by a second telecommunications company featuring artist Tamer Hosny came in second with about 676 million views, with a margin of only 29 million behind its rival, making the competition between them the most thrilling this season.
Facebook topped the ad views with about 238 million and a percentage of 35%, followed by TikTok with about 207 million and 31%, then Instagram with about 138 million and 20%, and finally YouTube with about 94 million and 14%.
Collective appearance of stars in the third place
Conversely, a third telecommunications company relied on the strategy of "absence and return" with the appearance of the artist Abla Kamel after years of absence, gathering around 646.9 million views. The digital weight of this campaign was concentrated on Facebook and TikTok, showcasing a clear public thirst for the absent artistic icons.
Facebook accounted for nearly half of this number with 48% and about 310 million, which is the highest concentration for a single platform this season so far, followed by TikTok with about 242 million and 37%, then YouTube with about 52 million and 8%, and lastly Instagram with about 44 million and 7%.
Elissa in the fourth place
An ad for a fourth telecommunications company and the song "Every Day is a Sweeter Day" by Lebanese artist Elissa achieved about 550 million views in total, placing it in the fourth position.
However, the distribution across platforms was the most complex and varied among the season's campaigns: Instagram led with about 189 million and a percentage of 34%, followed by TikTok with about 168 million and 31%, then Facebook with about 149 million and 27%, and finally YouTube with about 43 million and 8%.
