Khaberni - The Jordan Tourism Board is participating in the ITB Berlin International Tourism Exchange (ITB Berlin 2026), which is held from March 3 to 5 in the German capital, Berlin, with the participation of 24 representatives from the Jordanian tourism sector including travel agencies, hotels, and Royal Jordanian. This participation is part of the efforts to enhance Jordan's presence in global markets and promote various Jordanian tourism products, contributing to the competitiveness of the kingdom on the international tourism map.
This participation gains special importance in the current regional circumstances, serving as a strategic platform to affirm that Jordan enjoys security and stability, and the continuity of tourism activities normally, in addition to reassuring international partners and strengthening confidence in the Jordanian destination, and maintaining its share in major European markets.
The Jordanian pavilion reflects the integration of national efforts, as it is expected to hold bilateral meetings and gatherings with tour organizers, airlines, and specialized media to open new markets and increase tourist numbers in the upcoming season.
In conjunction with the participation, two charter flight agreements were signed to support the increase of seat capacity to the kingdom, enhancing air connectivity with target markets and translating participation results into tangible figures on the ground.
