Khaberni - Between $975 million, 160 million followers, and $4 billion in expected sales, the success of Italian-Senegalese influencer Khaby Lame seems real on paper. However, the reality on the ground is shocking, as the latest deal with "Rich Sparkle Holdings" carries significant financial risks that could make the stock market dream a mirage.
The deal announced in January 2026, was to grant Lame 75 million new shares at $13 per share. However, the market was unforgiving, as the stock fell from over $180 in mid-January to $11.19, making the actual value of his stake much less than announced, and he cannot receive any returns until the deal is officially approved by the NASDAQ stock exchange.
A non-stop digital version
The deal focuses on an artificial intelligence copy of influencer Khaby Lame that broadcasts e-commerce content around the clock, inspired by successful Chinese models that achieved huge figures within hours. The decision aims to expand in the United States, the Middle East, and Southeast Asia through platforms like "TikTok Shop," but the huge profit projections remain questionable, as the major Chinese platforms only achieved half of what the project expects for an entire year.
Financial experts warn that building a stock market empire on a single personality is fraught with risks, as previous experiences of companies like "FaZe Clan," "Triller," and "Clubhouse Media Group" show. Financial transparency and caution are necessary, otherwise, the dazzling deal on paper could turn into a bubble that disappears quickly.
