Khaberni - The luxury Swiss fashion brand Veteman faced sharp criticism on social media after introducing a white shirt that carries a design imitating the impact of an iron burn on the chest pocket, priced at about $1139 US dollars, sparking a wave of ridicule and controversy about the concept of creativity in the world of luxury fashion.
The Swiss brand became a hot topic after showcasing a plain white shirt with a print resembling an "iron burn mark." The unusual design and its high price have largely led people to question how everyday mistakes are transformed into high-end fashion trends.
In detail, the shirt named "White Ironing Burn Graphic Shirt," features a loose cut and a chest-level print that looks like burn marks from leaving the iron on the fabric for too long—an element of the design that captured followers' attention and is intended to emulate the mark left by pressing an iron on the fabric for an extended period.
Many fashion enthusiasts noted that this effect makes the shirt look more damaged than an artwork.
The high price tag of this piece led to humorous reactions on social media, where many users expressed their astonishment at the idea of buying a "shirt that looks damaged or burnt" for such an amount.
Some internet users commented sarcastically, hinting that the design appears so simple that anyone could replicate it at home.
Supporters of the release believe these words reflect Veteman's philosophy of blending everyday life and the arts of fashion, while other critics see this design as an example of an exaggerated style in the luxury fashion world that strays from the traditional logic of clothing aesthetics.
The event once again highlights the broad debate on whether innovations in the world of contemporary fashion exceed the boundaries of art to sometimes resemble mockery or provocation, and how willing consumers are to pay for what some consider symbols of distinction and difference.
In recent years, luxury brands have introduced collections featuring torn sweaters, faded fabrics, and even outerwear that looks sullied with mud—all at very high prices.
Earlier, luxury global brand Louis Vuitton astonished during its Men's Fashion Collection for Spring/Summer 2026 by presenting a small bag shaped like an Indian "rickshaw." The bag was sold for a whopping $41,700 and was decorated with the famously golden "LV" (Louis Vuitton) logo.
Last year, Prada faced widespread criticism after it showcased "Kolhapuri" Indian shoes without mentioning their origin, and sold them for a price reaching a thousand rupees (about a thousand dollars).
