Khaberni - In the world of luxury fashion, where the boundaries between art and mockery blur, the famous Swiss brand "Vetements" has sparked a huge wave of controversy and ridicule on social media platforms, following the launch of a classic white shirt featuring a graphic print that mimics the burn of an iron on the chest pocket.
The piece, named "Well Ironed Classic" or "White Ironing Burn Graphic Shirt," is a white shirt with a formal collar and an oversized cut, but the element that has made it the talk of the hour is that hyper-realistic graphic print on the chest pocket, which perfectly mimics the effect of fabric burning due to leaving an iron on it for an extended period.
Shocking price.. and public division
The real shock was not in the design itself, but in its price, which reached $1,139, sparking widespread discussions among consumers, and the audience was divided into two teams:
- Defenders of the brand: They believe that "Vetements" continues its philosophy based on "irony" and turning everyday sarcastic or failed situations into art pieces that speak to the velvet classes looking for distinction and rebellion against the traditional rules of fashion.
- Critics: They considered the design a glaring lack of creativity, and one user expressed his displeasure, saying: "The problem is not the idea, but the lack of aesthetics; the piece just looks dirty... Great designers create great things, but this is at a very low level that does not deserve any price."
Psychology of Exploitation: Why do people buy "damage"?
This shirt has once again opened the door to a wider debate about "distorted aesthetics" or "accidental aesthetics" in the luxury fashion sector, and behavioral experts believe that buyers in this range do not pay for the fabric or tailoring, but for "the ability to say that I spent $1,139 on a fake burn."
One social analyst commented, "Within the limits of human psychology, everything is for sale.. The excitement lies in the experience and distinction, not in the cost or logic."
Recurring controversy in the fashion world
This incident is not the first of its kind, as luxury brands have previously faced criticism for selling damaged or worn-looking clothes at high prices, such as torn Balenciaga shoes.
Some believe that this phenomenon reflects the philosophy of uniqueness and rarity in the luxury fashion market, while others consider it commercial exploitation aimed at creating more of a media buzz than offering genuine design value, even if the cost is the "burning" of traditional elegance logic.
