Khaberni - Meta announced the testing of a standalone version of the Vibes feature, dedicated to creating and exploring AI-generated short video clips, separate from the main Meta AI application.
This move comes after the company noticed significant user engagement with synthetic video content, prompting it to consider providing a more focused, separate space for creativity and exploration.
Vibes was first launched in September 2025 as part of the Meta AI experiment, giving users the ability to create or remix short vertical videos using advanced AI tools, and then browse a feed featuring entirely synthetic content.
In this new digital world, users do not appear in the videos themselves; instead, the clips are entirely generated or reshaped by algorithms, according to a report published by TechCrunch.
Continuous monitoring of engagement with this type of content has shown that the Vibes audience is growing day by day, making the idea of a standalone app not just an experiment, but an opportunity to expand the scope of innovation.
Separating Vibes into a standalone app grants Meta a series of strategic advantages, including:
- Full focus on synthetic video: Instead of integrating the experience within a multi-tasking AI assistant.
- Development of advanced creative tools: Like algorithms for discovering content that attracts users the most.
- Opening up new possibilities for profit: Through paid subscription models for access to additional future features.
The new feature puts Meta directly in competition with other emerging platforms focused on synthetic video, such as OpenAI's Sora app, which blends content creation with social viewing feeds, according to TechCrunch.
Synthetic video content is transforming into AI
Currently, the standalone version of Vibes is being tested in a limited number of markets, with a cautious and gradual rollout.
However, initial indicators suggest that Meta is betting on a future where AI-generated content becomes a fundamental creative formula, not just a secondary addition, which could redefine the form of visual content on mobile devices in the coming years.
