Khaberni - The Jordan Kuwait Bank announced its victory at the "Pikasso d'Or 2026" awards, winning the silver award, which is considered the highest award in the retail sector (Retail Category), for its advertising campaign launching the new loyalty and rewards program "Cash Back" during the awards ceremony held in Amman.
The "Cash Back" campaign, executed by the bank in collaboration with HUE Innovation and Design, was one of the innovative marketing campaigns that adopted a broad promotional strategy across internal and external marketing channels, including a network of billboards in prominent locations in the capital, Amman, aimed at enhancing communication with customers and meeting their aspirations.
The "Pikasso d’Or" awards are prestigious global awards that honor creativity and excellence in outdoor advertising campaigns according to international standards, evaluating the quality of the idea, the strength of the message, and its impact on the audience.
This achievement reflects the bank's success in delivering innovative marketing campaigns that focus on understanding customer needs, enhancing user experience, and solidifying the bank's presence in the personal banking sector. It also confirms the bank's ongoing commitment to providing added value to customers through creative marketing campaigns that keep up with market aspirations and enhance its presence and competitiveness in banking services.
