Khaberni - In an unprecedented move in the digital economy world, the world-famous TikTok star, Khaby Lame, has sealed a historic commercial deal valued at around 900 million dollars, becoming one of the largest income-generating deals signed by a content creator globally.
The deal came after Rich Sparkle Holdings acquired the commercial rights to Khaby Lame's personal brand, allowing the company to use his image and visual identity without his direct involvement, through a digital model supported by artificial intelligence technologies.
This model will be capable of producing content, broadcasting advertisements, and offering multilingual live broadcasts around the clock throughout the week, tailored to different time zones around the world. To ensure accurate simulation of Khaby's personality, the system will rely on his face, voice, behavior patterns, and known reactions.
According to estimates by a number of analysts, the annual revenues from live streaming and production lines associated with the brand could reach about 4 billion dollars.
The deal includes the sale of a partial stake in Khaby’s Step Distinctive Limited to Rich Sparkle Holdings, listed in the United States, with the latter—through its operational partners—granted exclusive rights to manage the global commercial activities of Khaby for an initial period of 36 months, as reported by «Business Insider».
Under the agreement, Khaby Lame will become a controlling shareholder in Rich Sparkle Holdings, placing him in a position that transcends the role of creative partner to a partner in ownership and the commercial infrastructure built around his personal brand.
The first phase of executing the commercial strategy will focus on markets in the United States, the Middle East, and Southeast Asia, with plans to gradually expand over the next three years.
Rich Sparkle will also collaborate with the Chinese company Anhui Xiaoheiyang Network Technology Co., Ltd., specialized in content-based e-commerce, which has extensive experience in managing large projects led by digital content creators.
It is worth mentioning that Khaby Lame achieved his global fame through silent and simple video clips that cleverly mock complex and exaggerated "life hacks." This wordless style has enabled him to overcome language barriers and build a culturally diverse fan base in record time.
Khaby currently has about 360 million followers across various social media platforms, making him one of the most influential digital personalities in the world and a rare example of true global spread in the age of content creators.
