Khaberni - Leaks circulating on social media reveal intentions by authorized Samsung distributors to raise memory product prices by up to 80%, a move that reflects the escalating global component shortage and an unprecedented demand from artificial intelligence companies.
According to the unverified document, the anticipated increase will include all Samsung memory products and is expected to take effect immediately, leaving buyers facing a new reality without significant time to prepare or renegotiate.
Despite the unconfirmed authenticity of the document, the name of an employee associated with Samsung's Device Solutions department in Giheung has been circulated as a possible source of the leak, according to a report published by "androidheadlines" and viewed by "Al Arabiya Business".
Sensitive timing and increasing pressure on the market
This news comes at a time when forecasts indicate that Samsung will only increase DRAM memory production by about 5% this year, against a massive jump in demand for server-dedicated and artificial intelligence memory systems.
With current supply chains unable to meet this demand, major tech companies have resorted to consecutively raising the prices of memory components.
The impact will not be immediate, but it's coming
Although the end consumer may not immediately feel the impact of this increase, due to the multiple stages of manufacturing before products reach the market, it's the small businesses and direct buyers of Samsung memory who will be the first affected, especially since major deals are often managed through long-term contracts with different negotiated prices.
Uncertain future for the memory market
The supply crisis is not limited to DRAM alone; both Samsung and SK Hynix are linked to potential reductions in NAND memory production, as companies focus on more profitable products.
Micron has also issued similar warnings, while TrendForce expects a sharp growth in the memory market during 2026 and 2027.
If current supply constraints continue, analysts believe that distributors will continue to raise prices, potentially increasing pressure on the global technology sector and driving up the costs of devices and services in the upcoming period.
