Khaberni - The "Ipsos" Consumer Confidence Index in Jordan showed a relative improvement in the general mood towards the country's economic path during the last quarter of the previous year, while pointing out that concerns about unemployment, inflation, and poverty still top the citizens' priorities.
According to the results of the quarterly survey conducted by Ipsos in December 2025 and monitored by "Al-Ghad", the total consumer confidence index reached 40.3 points, indicating a stabilization close to the previous quarter, remaining within levels reflecting general caution in assessing current and future economic conditions, according to Al-Ghad.
The Local Economic Outlook Index also registered 56.8 points, reflecting a more optimistic view relatively towards the local economic future.
The final index result was determined based on the results of four sub-economic indicators.
The result of the first sub-index, consumer confidence in local economic trends, reached 56.8 percentage points, increasing by one percentage point compared to the previous quarter.
As for the second sub-index "Consumer Confidence in Investment Climate", it averaged 31.3%, aligning with the previous quarter; and similarly, the third sub-index "Consumer Confidence in Personal Financial Capabilities" also matched the previous quarter's outcome, as it reached 31.3 percentage points.
Conversely, the fourth sub-index "Consumer Confidence in Job Security" recorded a decline by 2.5 percentage points compared to the previous quarter, reaching 46.7%.
The results showed that 67% of Jordanians believe that things in the country are going in the right direction, compared to 33% who see them on the wrong path, indicating an improvement in the general mood compared to previous periods.
Regarding the current economic situation, 57% of respondents described it as positive, while 43% considered it negative, reflecting the positive outlook of Jordanians in assessing the current economic reality.
The report was based on a national quarterly survey conducted during December 2025, involving 1000 participants aged 18 and over, representing consumers across various regions in Jordan, and the report relies on the quarterly equation to compare the results of the consumer confidence index and judge whether they have increased or decreased.
The Ipsos Consumer Confidence Index is a key tool for measuring consumer attitudes towards the economy, labor market, and investments, and is widely used by governments and the private sector to forecast future economic trends.
Returning to the report's findings, particularly regarding personal financial status, 54% of Jordanians indicated that their current financial conditions are weak, compared to 22% who said they are stronger, while 24% saw no change, where the personal financial capabilities index scored 28.8 points.
As for expectations for the upcoming six months, 52% expect an improvement in their financial conditions, compared to 31% expecting a decline and 16% expecting no change.
Regarding the local economy, 22% of consumers said the current situation remained the same, while 46% considered it weak, and 32% considered it strong.
The Local Economic Trends Index scored 56.8 points.
Looking to the future, 46% predict an improvement in the local economic situation over the next six months, compared to 37% who expect a decline, while 17% of survey participants expect it to remain the same.
Investment Climate and Spending
Regarding the ability to invest and save, 35% of Jordanians feel more confident, compared to 65% who feel less confident, recording an investment climate index of 31.3 points.
On the spending front, 83% of consumers expressed discomfort with making large purchases such as buying a house or a car, compared to 17% who feel more comfortable.
Additionally, 77% said they are uncomfortable buying durable household goods, compared to 23% who expressed greater comfort.
In terms of job security, the results showed that 63% of respondents feel less confident about job security compared to the previous six months, with 37% feeling more confident, recording a general job security index of 46.7 points.
Concerns of the Jordanian Consumer
The report indicates that economic and social concerns still top the citizens' priorities, with unemployment being the primary concern at 58%, followed by inflation and the rising cost of living at 52%, then poverty and social inequality at 44%, and finally education at 23%.
