Khaberni - OpenAI announced plans to display ads in its famous ChatGPT chatbot for users on the free tier and the less expensive Go plan, marking a significant shift in the company's revenue model.
This move aims to boost revenue to cover the high costs of developing and operating advanced artificial intelligence systems, including significant investments in data centers.
The company explained that the ads will be separate from the ChatGPT responses and will not affect the system’s replies, while users on Plus, Pro, Business, and Enterprise plans will not see any ads.
OpenAI stated that ads would only appear below the answers when they are relevant to a product or service related to the conversation, excluding users under 18 years old and banning advertising on sensitive topics such as health and politics.
Yesterday, OpenAI announced a new low-cost subscription called ChatGPT Go, available globally at a price of 8 dollars a month, positioned between the free version and the 20-dollar-a-month Plus subscription.
The Go subscription allows users access to the fast version of the company's latest artificial intelligence model, GPT-5.2 Instant, with a larger number of messages, file uploads, and image generation compared to the free version.
The company says that the Go category provides users with "10 times" the messages, files, and images compared to free users, with broader memory and context for chat.
Go was initially launched in India in 2025, then expanded to more than 170 countries before the global launch on Friday.
OpenAI points out that the subscription is aimed at users who want to use artificial intelligence daily for tasks such as writing, learning, problem-solving, and creating images.
ChatGPT has about 800 million active weekly users, providing the company with a significant new income source from advertising but also carries the risk of losing users if the ads are not handled carefully.
The company stated that protecting user privacy remains a priority, affirming that conversations will not be shared with marketers, and that advertisements will not affect the system outputs.
This step comes at a time when OpenAI is looking to expand its infrastructure and spend more than a trillion dollars on artificial intelligence by 2030, as the company prepares for a possible future public offering.
